Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
How to Improve Google Ads Conversion Rate With Expert Strategies
Improve Google Ads conversion rate with these expert strategies. Learn how to optimize your campaigns, landing pages, and bidding strategies.
How to Qualify Leads: Gain a Deeper Understanding of the Process
From defining your customer profile to engaging with prospects, learn how to qualify leads, discover qualification tools, and improve sales efforts.
Growth Marketing Key Metrics: A Formula Cheatsheet for Marketers
Learn about the most important growth marketing key metrics to measure, including acquisition, activation, retention, revenue, and referral metrics.
Why Are Third-Party Cookies Going Away?
Privacy concerns are driving the phase-out of third-party cookies, explore alternative approaches to tracking and advertising in a cookieless world.
6 Reasons Why You Need a Heatmap Alternative
Still in love with heatmaps? Discover the 6 reasons why you need a heatmap alternative, and learn about the benefits of AI-driven website analytics.
How to Create a B2B Landing Page That’s Optimized for Conversions
From crafting a compelling value proposition to leveraging social proof to SEO, learn key strategies that optimize a B2B landing page that converts.
Why Retargeting Advertising is About To Change… Forever
Explore the up-and-coming retargeting advertising changes and learn how to adapt your strategies to stay ahead. Get ready for the future.
What is AI Marketing: A Guide to Understanding the Basics
Discover the world of AI marketing and its benefits. Explore real-world examples of AI marketing success and find out how it can help you.
Take Climate Action: The Importance of Offsetting Your Company’s Digital Carbon Footprint
Discover the importance of offsetting your digital carbon footprint for climate action. Take action and join the movement toward a carbon-zero future.
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