Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
What is PACTT Framework and Why It Beats BANT
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here’s the difference between the two.
SEO & Landing Pages: How to Achieve Long-Term Lead Generation
Long-term lead generation is absolute gold in the online marketing world, and it is a critical aspect of sustainable growth. Here is how SEO can help.
What is BANT Sales Qualification Strategy?
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
How to Write & Execute a Killer About Us Page
The about us page is key for educating potential clients about your company’s products or services, and mission. It is critical to their buying journey.
What Does Qualifying Leads Mean in 2020?
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
The Anatomy of a Lead-Generation Landing Page
The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
What Makes Good Testimonials & How Do They Convert New Customers?
The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.
What Is Conversion Marketing and How Do You Actually Do It?
We define conversion marketing as a set of strategies that are used to make the traffic your website already receives more valuable.
How to Successfully Measure Conversion Rate
Your website’s conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.