Interview – Brian Massey: How to increase revenue with your existing website traffic
Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries.After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales.
They bring a scientific approach to the table to uncover the best way to serve and engage with your qualified visitors and provide a personalized experience that drives them to take action, while positively impacting your bottom line. This means more leads, more calls, more sales, more registrations, reducing shopping cart abandonment rates, lowering customer acquisition costs (CAC), increasing average purchase size or number of demos requested.
Think about it this way: Instead of spending more to bring in more traffic. Make more of your current visitors to take action. Better yet, more of the right people taking action. Brian shares how their team has figured out what keeps visitors from converting on your website.