Table of contents: What is intent data, and how does it differ from other types of information? How do you know whether and when a target is interested in buying…
Table of contents: As we have reached the end of the buyer’s journey and possibly the most valuable stage to your business we must engage further to optimize the user…
Table of contents: We have now reached the second stage of the three-step process called the Buyer’s Journey. A visitor has gained knowledge and experience by engaging with your website…
Table of contents: The Buyer’s Journey is a three-step process buyers undertake to become aware of, consider, and decide to purchase your product or service. By adapting the website experience…
Table of contents: When prospects discover a website it is challenging to instantly know what their goal is and what will result from their visit. Are they just browsing while…
Table of contents: Understanding customer journey pain points is a crucial part of leveraging better sales throughout and as a result of the B2B process. Journey mapping is a common…
Table of contents: The B2B selling process can be complex and challenging for both buyers and sellers. As a seller, identifying customer pain points and leveraging them is one of…
Table of contents: Getting an individual to become a customer after being a lead can sometimes be quite complex. In order for this to occur, a business needs to have…
Table of contents: The sales development representative (SDR) is a role that is usually part of an inside sales team. However, this role is very different from other sales positions…
Table of contents: MEDDIC is a sales qualification framework that can be applied to nearly any sales process. Let’s reiterate this distinction right up front. It is a qualification framework…
Table of contents: There are many different acronyms used in sales that help companies and sales team evaluate the potential of leads. To help sales teams narrow down or rank…
Table of contents: Effective qualification techniques and strategies are an important part of managing a sales funnel. Any time spent on business that you simply can’t win will do nothing…
Table of contents: Sales strategies are everywhere and finding the right one for your company is essential to having a successful business. Two popular methods for sales are PACTT (sometimes…
Table of contents: If you are interested in growing your business, many marketing and sales specialists will ask about your company’s sales funnel. The term “sales funnel” is used commonly…
Table of contents: When it comes to sales strategies, there are many different theories that companies will use to increase their numbers. Some strategies are fast and trendy while others…
Many B2B revenue teams know that they just don’t get enough qualified leads driven through their websites so they try website visitor identification tools to know which companies visited their…
