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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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Tackle Innovation Challenges by Building a Referral Network Interview with Leah Houston from HPEC
  • Lindsay Dowling
  • September 23, 2021

Tackle Innovation Challenges by Building a Referral Network | Interview with Leah Houston from HPEC

Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
3 Key Questions to Answer for a Successful Website & Quality Sales Interview with Elliot Zissman from Phase 2
  • Lindsay Dowling
  • September 22, 2021

3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2

For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website Featured Image
  • Lukas Haensch
  • September 13, 2021

Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website

One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
Intent Data Best Tools & Providers 2021 Featured Image
  • Rayco
  • August 23, 2021

Intent Data: Best Tools & Providers 2021

Intent data providers exist to yield invaluable insights that bolster marketing efforts beyond imagination. Learn about intent data providers here.
Prioritize Customer Success & Nurturing in a Niche Business Interview with Amgad Nurein from Cross ALM
  • Lindsay Dowling
  • August 23, 2021

Prioritize Customer Success & Nurturing in a Niche Business | Interview with Amgad Nurein from Cross ALM

Amgad highlights how SEO drives their awareness while prioritizing customer success drives conversions with such a unique product offering from Cross ALM.
Building Visitors’ Trust to Boost & Encourage Ecommerce Sales Interview with Matteo Franceschetti from EightSleep
  • Lindsay Dowling
  • August 13, 2021

Building Visitors’ Trust to Boost & Encourage eCommerce Sales | Interview with Matteo Franceschetti from Eight Sleep

As clients describe the technology as ‘my little slice of heaven’ and ‘the best investment I’ve ever made’ word of mouth is key to Eight Sleep's eCommerce sales.
Optimize Communication to Reduce Conversion Barriers
  • Lindsay Dowling
  • August 6, 2021

Optimize Communication to Reduce Conversion Barriers | Interview with Nick Talbert from Quartile

Nick Talbert looks to expand on organic growth with a focus on communication. To reduce all barriers for users the team looks to optimize communication.
Capturing the Right Data Points to Understand Website Users Interview with Neelam Kapadia from fusion180
  • Lindsay Dowling
  • July 16, 2021

Capturing the Right Data Points to Understand Website Users | Interview with Neelam Kapadia from fusion180

fusion180 assists their clients with website development but they have noticed a common challenge: capturing the data points to understand website users.
How to Use Intent Data to Generate More Leads Featured Image
  • Rayco
  • June 1, 2021

How to Use Intent Data to Generate More Leads

B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
Exhibit Case Studies to Develop Trust in the Consideration Stage _ Interview with Cristiano Winckler from Somebody Digital
  • Lindsay Dowling
  • May 5, 2021

Exhibit Case Studies to Develop Trust in the Consideration Stage | Interview with Cristiano Winckler from Somebody Digital

As Somebody Digital focus on expanding their brand in the digital space, the team is working to execute and optimize case studies to develop trust.
Qualify Leads Rapidly by Leveraging Tools and Data _ Interview with Adam Epstein from Boosted Commerce
  • Lindsay Dowling
  • April 29, 2021

Qualify Leads Rapidly by Leveraging Tools and Data | Interview with Adam Epstein from Boosted Commerce

As everything goes online, data is more prevalent and Adam Epstein of Boosted works to qualify leads rapidly by utilizing valuable and well-sourced data.
Decision Stage 5 Top Strategies & Tips For A Successful Buyer’s Journey Featured Image
  • Lindsay Dowling
  • April 12, 2021

Decision Stage: 5 Top Strategies & Tips For A Successful Buyer’s Journey

Practical strategies for the Decision stage of the buyer's journey. Buyers have already decided on a solution category. Time to convert.
Consideration Stage 10 Strategies & Tips For The Buyer’s Journey Featured Image
  • Lindsay Dowling
  • April 12, 2021

Consideration Stage: 10 Strategies & Tips For The Buyer’s Journey

Practical strategies for the Consideration stage of the buyer's journey. During the Consideration stage, buyers have defined their goal, what next?
Awareness Stage 10 Strategies & Tips For A Successful Buyer’s Journey Featured Image
  • Lukas Haensch
  • April 12, 2021

Awareness Stage: 10 Strategies & Tips For A Successful Buyer’s Journey

Practical strategies for the Awareness stage of the buyer's journey. After buyers realize they have a problem, they are eager to discover solutions.
Foundations of a powerful Buying Journey Featured Image
  • Lukas Haensch
  • April 12, 2021

Foundations of a Powerful Buying Journey

The buyer's journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.
What are the Most Common Pain Points of B2B Buyers Featured Image
  • Rayco
  • April 12, 2021

What are the Most Common Pain Points of B2B Buyers?

We go into depth on the importance of pain points in the B2B Buyers' journey and how you can identify them if you aren’t already aware of them.
leverage experts
  • Lindsay Dowling
  • March 26, 2021

Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr

Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.
Lead-Nurturing Marketing Funnel
  • Lindsay Dowling
  • March 24, 2021

Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam

Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.
High-Quality Leads
  • Lindsay Dowling
  • March 22, 2021

Acquire High-Quality Leads with Open-Source Assets | Interview with James Avery from Kevel

James Avery, the founder, is proud to offer open-source resources, allowing Kevel’s sales team to prioritize and acquire high-quality leads.
enough resources
  • Lindsay Dowling
  • March 12, 2021

Do You Have Enough Resources to Guide Prospective Clients? | Interview with David Wolfe from Inguo

David Wolfe, CEO of Inguo. is sure to offer enough resources on their website to guide prospective clients in order to showcase how they have gone-beyond.
Criteria to Qualify
  • Lindsay Dowling
  • March 11, 2021

Have Set Criteria to Qualify High-Quality Leads | Interview with Sophia Story from 3SidedCube

As 3SidedCube offers bespoke software, ultimately very selective in their clientele, they have set criteria to qualify high-quality leads and create an impact.
Artificial Intelligence to Automate
  • Lindsay Dowling
  • March 5, 2021

Employ Artificial Intelligence to Automate Client Acquisition | Interview with Daniel Sloan from FutureTech

With the goal to digitally transform businesses, FutureTech is of course, eager to utilize artificial intelligence to automate their own client acquisition
potential customer
  • Lindsay Dowling
  • February 18, 2021

Examine Your Website Through the Eyes of a Potential Customer | Interview with Aaron Welch from Lift Digital Marketing

In order to qualify and gain clients, they examine their website through the eyes of a potential customer. Aaron knows his website is a living breathing thing.
What Are The Most Common Pain Points for B2B Sellers Featured Image
  • Rayco
  • February 18, 2021

What Are The Most Common Pain Points for B2B Sellers?

The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
simplify the sales cycle
  • Lindsay Dowling
  • February 17, 2021

Aim to Simplify the Sales Cycle and Call to Action | Interview with Manny Larcher from Stopwatch Creative

In Stopwatch Creative’s case, their ultimate goal is simplicity as they continue to develop their website and simplify the sales cycle.
a modern buying experience
  • Lindsay Dowling
  • February 8, 2021

Take Advantage of a Modern Buying Experience | Interview with Pierre Calzadilla from Local Logic

LocalLogic has perfected a modern buying experience with a one-click option to add their product to your page. They work towards showcasing their product.
Increase Net Profit
  • Lindsay Dowling
  • January 29, 2021

How A.I. Can Increase your Net Profit I Interview with Alan Timothy from Bubo

Bubo.ai offers the most effective way for you to increase your net profit and leverage Customer Value-Based pricing. Optimize your pricing and reap the rewards!
Grow a SaaS product
  • Lindsay Dowling
  • January 27, 2021

How to Grow a SaaS Product Through Local Communities I Interview with James Gilbert from CRMNext

CRMNEXT finds a unique way to grow a SaaS product through local communities. Using the micro-journey experience to gain acquisitions.
What Is a Sales Development Representative (SDR) Featured Image
  • Lukas Haensch
  • November 30, 2020

SDR: What Is a Sales Development Representative?

The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.
What is the MEDDIC Sales Qualification Framework Featured Image
  • Lukas Haensch
  • November 23, 2020

What is the MEDDIC Sales Qualification Framework?

MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
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