As marketers customer conversations are critical for driving content, positioning, and ultimately helping us understand the audiences we are serving. Helping to capture feedback at a larger scale is Voxpopme. With their video surveys, you can finally have rich, high-quality qualitative insights instantly. As the Senior Vice President of Marketing, Jennifer Mancusi Vogel gives us insight into their growth and how they have transitioned from enterprise sales to product-led growth. Jennifer further dives into the role of the website in these different buying journeys and how critical it is to serving their product-led growth.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?