The construction industry is one of the least digitized industries and Aphex is on a mission to revolutionize it. Aphex is a look-ahead planning platform that enables everyone on the project to work towards the same goals, replacing mountains of spreadsheets, whiteboards, and meetings. The Marketing Lead, Chloe Haynes dives into the industry and the development of a new category in the industry. She offers us her insights into growth channels and inbound marketing strategies for their audience. Going beyond their awareness stage, Chloe looks to the website to strike a balance of a user experience that suits both digital natives and non-digital users.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?