Interview – Kurt Daniel – Discovering strong channels for your SaaS company
In today’s episode we spoke to Kurt Daniel who is the CEO of Ubersmith, which is a subscription management software for the cloud and beyond. Besides running a successful company, Kurt is a frequent blogger, speaker and tweeter on topics like subscription management and clouds.
Ubersmith’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Over one hundred companies rely on Ubersmith to better serve their customers, better run their businesses, shorten time-to-market and boost overall efficiency. SaaS companies, cloud services and technology companies are the main client base for Ubersmith but their product leaves a very flexible model for every business model out there.
In this episode, Kurt shares his experiences with building the company and its online strategy. They have tested different SEO strategies, PR activities, highly targeted events, social media and website conversions. Kurt will explain what has worked for their company and why.