Interview – Rory Crawford – How to grow online in an offline driven industry
This time we talked with Rory Crawford, who is the co-founder and CEO of BevSpot which is an all-in-one program management software for the alcohol distribution and food industry. Thanks to Rory’s software, businesses can manage inventory, place orders, and uncover sales performance insights to strengthen the health of their business and run their business more efficiently.
In one of the largest industries in the world, restaurants mostly run their business on excel sheets and clip boards, it may difficult to grab attention to your software. Rory’s approach is to offer a lot of helpful free tools to spark interest in their product.
Rory shared his knowledge about inbound marketing for an offline driven industry. He has an interesting take on how to use free tools on your webpage and why to not give up on inbound marketing despite the low volume on your keywords in search engines.
Do you want to know more about his approach? Tune in..