Building a Customer-Centric Product-Led Company with Inbound Strategies | Interview with Salima Nadira from Airboxr
As a customer-centric product-led company, Airboxr relies heavily on inbound marketing through optimized content creation.
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As a customer-centric product-led company, Airboxr relies heavily on inbound marketing through optimized content creation.
Kevin, SVP of Customer Experience, helps us understand their Thanks Factor helps them build brand awareness and to extend their reach.
Improve your website’s CRO strategy. Read about the decline of pop-ups and overlays, the problems associated with them, and alternative methods.
Their website is an engine, maximizing conversions and ultimately offering and highlighting the key values of becoming a customer.
Fixflo is customer-led and emphasizes the importance of listening to customers to help them manage a complex and time-consuming process.
Their website is seen as valuable real estate and Prodigal is currently undergoing a brand refresh to simplify and humanize messaging.
Ivy Croteau, content marketing manager, gives us more insight into their key growth marketing strategy and the key role content and SEO play.
Discover the limitations of A/B testing and explore alternative testing methods and CRO trends to improve your website’s conversion rate in 2023.
Rob acknowledges that the fear of change is a barrier to adoption and he is mastering conversion by making the process simple for prospects.
Driving conversions on the Denim website includes making the value proposition clear and understanding the buying journey of the customer.
Explore the concept of touchpoints in your marketing strategy, and learn how to create a seamless customer experience that drives conversions.
Rimsys prioritize clarity, its value propositions, and they strive to provide valuable content to prospects at different stages of their journey.
Listen in to learn more about Ross’s tips on driving engagement, creating actionable content, and building an inbound muscle.
Hannah, Senior Marketing Manager reminds us that it’s important to get people into the product experience quickly to create quick time to value.
Cassie dives into balancing information and simplicity; provide enough information to instill confidence without overwhelming prospects.
Applied’s website plays a key role in how they generate leads, providing access to resources such as blog posts, webinars, guides, and checklists.
Understand your customer’s journey, collect data, create personas, design your customer journey map, and analyze improvement opportunities.
The team is focused on developing partnerships with key players in the industries they serve, as well as leveraging referrals and SEO.
Elaine, Sr Director of Marketing, emphasizes the importance of strong call-to-actions and understanding the way their audience buys to drive growth.
Gun.io is shifting its marketing strategy to a more outbound effort to drive brand awareness and drive more active outreach.
Ventrata aims to improve user experience with a mobile-first design, fast pages, and data analytics to understand user behavior & preferences.
How leading carbon neutral companies in the digital space, are taking action toward a sustainable future and why it’s important to prioritize.
Mark’s playbook for successful growth consists of three main steps: Building awareness, creating demand, and driving adoption.
The website is an essential part of its customer-centric journey, with a focus on engaging visitors with content and a simple user experience.
Explore the benefits of lead generation software, including how it can optimize the sales funnel, improve lead quality, and increase conversion rates.
By building relationships with end-users and decision-makers, along with their active participation in trade shows, anessa is increasing their reach.
QualityLogic’s website is vital in educating potential customers, establishing credibility and trust, and facilitating the buying journey.
Dmytro emphasizes the importance of hitting every stage of the customer journey and experimenting with different marketing channels.
Explore AI marketing bots and their benefits. Learn how you can use this technology to improve customer engagement and conversion optimization.
CEO, Ken Rapp dives into how they focus on the owner journey rather than the buyer journey to engage and retain customers for life.
As a customer-centric product-led company, Airboxr relies heavily on inbound marketing through optimized content creation.
Kevin, SVP of Customer Experience, helps us understand their Thanks Factor helps them build brand awareness and to extend their reach.
Improve your website’s CRO strategy. Read about the decline of pop-ups and overlays, the problems associated with them, and alternative methods.
Their website is an engine, maximizing conversions and ultimately offering and highlighting the key values of becoming a customer.
Fixflo is customer-led and emphasizes the importance of listening to customers to help them manage a complex and time-consuming process.
Their website is seen as valuable real estate and Prodigal is currently undergoing a brand refresh to simplify and humanize messaging.
Ivy Croteau, content marketing manager, gives us more insight into their key growth marketing strategy and the key role content and SEO play.
Discover the limitations of A/B testing and explore alternative testing methods and CRO trends to improve your website’s conversion rate in 2023.
Rob acknowledges that the fear of change is a barrier to adoption and he is mastering conversion by making the process simple for prospects.
Driving conversions on the Denim website includes making the value proposition clear and understanding the buying journey of the customer.
Explore the concept of touchpoints in your marketing strategy, and learn how to create a seamless customer experience that drives conversions.
Rimsys prioritize clarity, its value propositions, and they strive to provide valuable content to prospects at different stages of their journey.
Listen in to learn more about Ross’s tips on driving engagement, creating actionable content, and building an inbound muscle.
Hannah, Senior Marketing Manager reminds us that it’s important to get people into the product experience quickly to create quick time to value.
Cassie dives into balancing information and simplicity; provide enough information to instill confidence without overwhelming prospects.
Applied’s website plays a key role in how they generate leads, providing access to resources such as blog posts, webinars, guides, and checklists.
Understand your customer’s journey, collect data, create personas, design your customer journey map, and analyze improvement opportunities.
The team is focused on developing partnerships with key players in the industries they serve, as well as leveraging referrals and SEO.
Elaine, Sr Director of Marketing, emphasizes the importance of strong call-to-actions and understanding the way their audience buys to drive growth.
Gun.io is shifting its marketing strategy to a more outbound effort to drive brand awareness and drive more active outreach.
Ventrata aims to improve user experience with a mobile-first design, fast pages, and data analytics to understand user behavior & preferences.
How leading carbon neutral companies in the digital space, are taking action toward a sustainable future and why it’s important to prioritize.
Mark’s playbook for successful growth consists of three main steps: Building awareness, creating demand, and driving adoption.
The website is an essential part of its customer-centric journey, with a focus on engaging visitors with content and a simple user experience.
Explore the benefits of lead generation software, including how it can optimize the sales funnel, improve lead quality, and increase conversion rates.
By building relationships with end-users and decision-makers, along with their active participation in trade shows, anessa is increasing their reach.
QualityLogic’s website is vital in educating potential customers, establishing credibility and trust, and facilitating the buying journey.
Dmytro emphasizes the importance of hitting every stage of the customer journey and experimenting with different marketing channels.
Explore AI marketing bots and their benefits. Learn how you can use this technology to improve customer engagement and conversion optimization.
CEO, Ken Rapp dives into how they focus on the owner journey rather than the buyer journey to engage and retain customers for life.
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