See why you are missing out leads...
1. Why is my website conversion rate important?
Conversion is a key element in your marketing strategy; after all, if you’re not actually turning visitors into customers at a high rate, what are you doing all your marketing efforts for? Conversion rate optimization enables you to maximize every cent of your marketing spend by finding that sweet spot that convinces the maximum percentage of your visitors to become qualified prospects.
2. What is a good website conversion rate?
A recent study analysing thousands of websites with a combined $3 billion in annual advertising spend discovered that some websites are converting at rates two or three times higher than the average.
A good conversion rate is a lot higher than you may think. Conventional wisdom says that a solid conversion rate is somewhere around 2% to 5%. Mmmh think again. About 1/4 of all accounts have less than 1% conversion rates. The median is 2.35% but the top 10% of websites have a conversion rates of 11.45%. This is across different markets – contact us for details. This isn’t an anomaly; this is perfectly attainable.
3. Is conventional wisdom around conversion rates misleading?
Consider that most of your competitors have been looking into the same optimization ideas, all of your competitors are listening to the same podcasts and read the same blog, how are you supposed to stand out? Yes, you should be doing these standard optimizations (like spacing, button color etc.) on an ongoing basis, and you’re probably going to see small, single-digit increases in your conversion rate — but it’s not likely to shoot you into the 10% or greater conversion bucket.
In the majority of cases, small changes like line spacing, font colors, etc. = small gains
4. What can I do to improve conversions on my website?
Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. If your conversion rate is stuck at 2% or lower, you’re not there yet. Are you putting up barriers to conversion without even realising it (hint: 80% don’t fill out forms on mobile). Look critical at the user flow, your offer uniqueness & the user journey.
6. It may sound funny, but what is a website conversion rate?
A conversion is an action that a visitor takes on your website, such as checking out, registering, adding an item to the shopping basket. Virtually any page on your website can represent a conversion – the key is that it supports the key goal of your business.
Conversion is a key element in your marketing strategy; after all, if you’re not actually turning visitors into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your marketing spend by finding that sweet spot that convinces the maximum percentage of your visitors to take action.
We'd love to talk to you about how to get you more value from existing traffic
Our conversion experts can evaluate your website and tell you how our solution can help you generate more sales