Insights Into Supporting & Converting Longer Buying Journeys | Interview with Jaimin Shukla from Credentially

Introduction

With multiple decision makers, endless access to information and resources, and multiple digital channels, it’s no surprise that buying journeys are non-linear, dynamic, and sometimes more of a pilgrimage. Marketing Director at Credentially, speaker, and author, Dr. Jaimin Shukla, joins us on the podcast today. He dives into Credentially’s mission to transform and innovate healthcare through its platform. A platform that handles credentialing, onboarding, and compliance. It’s the tool that turns paper into data, automates evidence, and tracks and trains staff. With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas. Through educational, thought-leadership content coupled with a streamlined buying journey and personalized user experience; the team works hard to shorten and streamline the path to purchase.