With multiple decision makers, endless access to information and resources, and multiple digital channels, it’s no surprise that buying journeys are non-linear, dynamic, and sometimes more of a pilgrimage. Marketing Director at Credentially, speaker, and author, Dr. Jaimin Shukla, joins us on the podcast today. He dives into Credentially’s mission to transform and innovate healthcare through its platform. A platform that handles credentialing, onboarding, and compliance. It’s the tool that turns paper into data, automates evidence, and tracks and trains staff. With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas. Through educational, thought-leadership content coupled with a streamlined buying journey and personalized user experience; the team works hard to shorten and streamline the path to purchase.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.