What Customer Experience Means for Growth & Your Brand | Interview with Guillaume Tarralle from Zingtree
Kyle helps us understand who Vodia serves best and how they have leveraged its partnership model to build awareness and drive revenue.
Top Dos and Don’ts of Email Marketing in The Buyers Journey | Interview with Jon May from GetGround
Jon gives us useful insights into the dos and don’ts of email marketing and the important role email marketing can play in the buyers journey.
The Ins & Outs of a Revenue-Driving Partnership Model | Interview with Kyle Asbury from Vodia
Kyle helps us understand who Vodia serves best and how they have leveraged its partnership model to build awareness and drive revenue.
Enhancing the Buying Journey with Education-First Marketing | Interview with Firdaush Bhadha from Limelight
With Firdaush's growth mindset he is on a mission to educate and guide users through a valuable and frictionless buying journey.
How to Succeed and Stand Out in a Crowded Market | Interview with Leon Bilen from Riva
B2B Digital Marketing Manager, Leon Bilen helps us to understand how they stand out and what it takes to succeed in a crowded market.
Nailing Demand Generation and a Buyer-Centric Inbound Approach | Interview with Keith Gutierrez from Manage Inbound
Keith gives us his perspective on inbound marketing in 2022 and how they look at creating demand generation with a buyer-centric approach.
The Role of Head of Sales & Marketing When Driving Growth | Interview with Ben Warren from The Software Bureau
When it comes to driving growth Ben is focused on educating their audience, guiding users to their website, and ensuring they experience trials.
Leveraging Partnerships & Customer Networks to Drive Brand Awareness | Interview with Natalie Burge from Column
Natalie leverages their partnership and customer network to drive brand awareness that will ultimately lead to their new and optimized website.
The Role of Content Marketing in Customer Journeys and Awareness Growth | Interview with Krista Place from Candidate
In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized customer journeys.
The Pros & Cons of Targeting a Very Specific Buyer Persona | Interview with Marissa Homere from Irwin
VP of Marketing gives us insights and strategies into serving a specific buyer persona and the roles their website plays in that buying journey.
How Micro-Targeting Enhances Your ABM Strategy | Interview with Rebel Brown from Quantum Computing Inc.
VP of Strategy and Marketing helps us to understand this industry and how marketing strategies have to differ and adapt to suit micro-targeting.
A Look Into the Full Buying Journey of a Construction Enterprise Platform | Interview with Mike Cisar and Matt Valenti from Ryvit
Mike and Matt dive into the importance of marketing and sales working cohesively and a content-rich website; creating a successful buying journey.
How to Grow a Community and Value-Based Product | Interview with Megan Galloway from Campfire
With this community and value-based product, their website creates a sense and feeling of what to expect when using their solution.
The Importance of Content Marketing in the Buying Journey | Interview with Yash Chitre from HubEngage
Content marketing has played a critical role in their growth and Yash helps us understand how it supports users through the buying journey.
Growth Marketing Insights and Hacks for Improved Conversions | Interview with Stephen Meterissian from ZenHub
With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
The Power of Helping Customers Rather Than Just Selling To Customers | Interview with Paula Velandia from PorterMetrics
The Head of Content Marketing, Paula Velandia reminds us of the power of helping customers rather than just selling to them.
Successfully Transitioning From Outbound to Inbound Marketing | Interview with Dan Wittich from OnRamp
With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
Supporting Buying Journeys for Different Personas in Different Verticals | Interview with JD Prater from Osmos
The Head of Marketing, JD Prater joins us to dive into his perspective of growth and how he supports different buying journeys.
How to Manage the Balance of Open-Source Software & Enterprise Customers | Interview with Ashleigh Mason from Apostrophe Industries
Sales and Marketing Director, Ashleigh Mason dives into the value of their open-source software and how they serve enterprise customers.
The Importance of Storytelling and Product Experience for the Online Buyer | Interview with Mari Luke from Accord
Mari gives us an overview of the role storytelling and product trials played in their Product Hunt launch and how it helped to convert the online buyer.
Transitioning From Outbound Marketing to Product-Led Growth | Interview with Jonathan Bass from Urban SDK
Discussing this transition from outbound efforts to product-led growth is the Director of Marketing at Urban SDK, Jonathan Bass.
The Role of a Website When Building a CyberSecurity Community | Interview with Gianna Whitver from Cybersecurity Marketing Society
Gianna, the co-founder, acknowledges the role of a website when building a community and how it can help to educate and engage online users.
How Customer-Led Marketing Changes Your Growth Trajectory | Interview with Kaily Baskett from SlapFive
Kaily gives us an insight into how she drives growth with advocacy programs, community building, and, of course, customer-led marketing.
Challenges & Successes of Supporting Both B2B and B2C Buying Journeys | Interview with Michele Redmon from WeatherFlow – Tempest
Michele gives us an overview of her effective marketing strategies and the role of the website when serving contrasting buying journeys.
Determining the Right Growth Channels to Match Your Growth Stage | Interview with Nick Cossette from Matador
Nick dives into their growth channels and how they pivoted to a sales-led approach to build up their initial customer base.
How to Give Prospects a Buying Experience They Love | Interview with Natalie Marcotullio from Navttic
Natalie dives into their perspective of the website in a buying experience and how being a center of education can drive more value.
Industry Spotlight: Growth Marketing in the Healthcare Industry | Interview with Hannah Kelley from Par8o
With new technology and a niche audience, Hannah dives into her perspective on growth marketing in the healthcare industry.
The Role of Content Marketing in the Buying Journey | Interview with Shayna Hodkin from Knapsack
Content Marketing Lead, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey.
Combining Traditional and Innovative Marketing to Reach Key Buyer Personas | Interview with Danna Ngo from Treasury Prime
Banks and Fintechs are their key target audience personas and Danna has to work to combine traditional and innovative marketing strategies.
Restructuring the Buying Journey When Shifting From SMB to Enterprise | Interview with Puneeth Ghodgeri from Reonomy
The Director of Growth, Puneeth, dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience.