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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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Deciding On The Most Effective Conversions Goals That Serve Prospects Interview with Michael Ashford from The Receptionist
  • Lindsay Dowling
  • July 19, 2022

Deciding On The Most Effective Conversions Goals That Serve Prospects | Interview with Michael Ashford from The Receptionist

Michael and the team are working to drive interactions and value with more effective conversion goals that speed up their sales process.
Tips To Introducing Intricate ABM And Personalization Strategies Interview with Kandace Miller from Centrical
  • Lindsay Dowling
  • July 18, 2022

Tips To Introducing Intricate ABM And Personalization Strategies | Interview with Kandace Miller from Centrical

Head of Global Demand Generation, Kandace Miller dives into her role and her efforts to dive deeper into ABM and personalization strategies.
Deliver Tailored First-Party-Data-Driven Marketing Activity Interview with Ben Cicchetti from Daylight
  • Lindsay Dowling
  • July 15, 2022

Deliver Tailored First-Party-Data-Driven Marketing Activity | Interview with Ben Cicchetti from InfoSum

Helping businesses deliver tailored first-party-data-driven marketing activity is InfoSum; a data collaboration platform.
Successfully Implementing Quality Multi-Channel Marketing Strategies Interview with Laura Nelson from Signpost
  • Lindsay Dowling
  • July 14, 2022

Successfully Implementing Quality Multi-Channel Marketing Strategies | Interview with Laura Nelson from Signpost

VP of Marketing Laura Nelson dives into her multi-channel marketing strategies and their efforts to invest in SEO, email marketing, and content.
Insights into Driving Demand, Awareness Building, and Lead Generation for a Start-up Interview with Bre Bush from PayZen
  • Lindsay Dowling
  • July 13, 2022

Insights into Driving Demand, Awareness Building, and Lead Generation for a Start-up | Interview with Bre Bush from PayZen

As her role suggests, Bre, with passion and skill, is focused on driving demand, building awareness, and increasing lead generation.
How To Increase Conversions on Your eCommerce Website Interview with Dan Mullaney from Nostra
  • Lindsay Dowling
  • July 12, 2022

How To Increase Conversions on Your eCommerce Website | Interview with Dan Mullaney from Nostra

Nostra, a conversion optimization software is focused on helping to increase conversions for Shopify store owners.
Growth Marketing Insights Diversifying Your Audience Interview with John Buglino from Optessa
  • Lindsay Dowling
  • July 11, 2022

Growth Marketing Insights: Diversifying Your Audience | Interview with John Buglino from Optessa

John gives us insight into his growth marketing efforts and how they acquire and retain audiences who are eager to solve their pains and challenges.
Insights Into Reaching Offline-First Customers As A Growth Marketer Interview with Greg Burroughs from BarnTools
  • Lindsay Dowling
  • July 8, 2022

Insights Into Reaching Offline-First Customers As A Growth Marketer | Interview with Greg Burroughs from BarnTools

From direct mail to social media to leveraging technology, Greg, Head of Marketing dives into his efforts to reach their offline-first customers.
The Role of a Website in Driving & Executing Product-Led Growth Interview with Francisco Raio from Clustermarket
  • Lindsay Dowling
  • July 7, 2022

The Role of a Website in Driving & Executing Product-Led Growth | Interview with Francisco Raio from Clustermarket

Francisco joins us to dive into the scientist they serve, how they reach their audience, and their transition from sales-led to product-led growth.
How To Plan & Execute Your Multi-Channel Growth Strategy Interview with Richard April from OnShape
  • Lindsay Dowling
  • July 6, 2022

How To Plan & Execute Your Multi-Channel Growth Strategy | Interview with Richard April from Onshape

Richard April the VP of Marketing, deep dives into their multi-channel efforts and how data drives their growth strategy.
Solving a Brand Crisis With Value-Based Messaging Interview with Steven Tripp from RedTeam
  • Lindsay Dowling
  • July 5, 2022

Solving a “Brand Crisis” With Value-Based Messaging | Interview with Steven Tripp from RedTeam

Steven transitioned towards value-based messaging. He gives our listeners insight into what it means to simplify and clarify messaging.
Shifting from a Product-Focused Website to a Value-Based Website Interview with Kalina Leopold from Lupl
  • Lindsay Dowling
  • July 4, 2022

Shifting from a Product-Focused Website to a Value-Based Website | Interview with Kalina Leopold from Lupl

Kalina, Senior Manager of Customer Success & Growth discusses her efforts to transition from a product-focused website to a value-based website.
How to Optimize Your Website for Small and Mid-Sized B2B Clients Interview with Daniel Norris from Serversys
  • Lindsay Dowling
  • July 1, 2022

How to Optimize Your Website for Small and Mid-Sized B2B Clients | Interview with Daniel Norris from Serversys

Daniel gives us tips on how you can optimize your website, how they reach their audience, and the future of their website.
Execution at Scale Industry-Leading Demand Strategy and Research Interview with Braeden Matson-Jones from Refine Labs
  • Lindsay Dowling
  • June 30, 2022

Execution at Scale: Industry-Leading Demand Strategy and Research | Interview with Braeden Matson-Jones from Refine Labs

Performance Marketing Manager, Braeden Matson-Jones deep dives into all things demand generation, attribution, and content marketing.
Growth Marketing for Lead Generation Teams Interview with Lisa Leight from Convoso
  • Lindsay Dowling
  • June 29, 2022

Growth Marketing for Lead Generation Teams | Interview with Lisa Leight from Convoso

Our host, Lukas gets to know Lisa’s growth marketing strategies and her perspective on leveraging the website in this industry.
Key Steps To Rebrand Your Start-Up and Reach a Diverse Audience Interview with Martin O'Neill from Klipboard
  • Lindsay Dowling
  • June 28, 2022

Key Steps To Rebrand Your Start-Up and Reach a Diverse Audience | Interview with Martin O’Neill from Klipboard

A diverse audience creates challenges, so Martin dives into his efforts to rebrand, simplify messaging and optimize their content marketing strategy.
LinkedIn & Growth Marketing in the Supply Chain Industry Interview with Kelli Stanley from SourceDay
  • Lindsay Dowling
  • June 27, 2022

LinkedIn & Growth Marketing in the Supply Chain Industry | Interview with Kelli Stanley from SourceDay

With the small but mighty marketing team at SourceDay, LinkedIn has been instrumental in its growth marketing.
How a Conversational AI Platform Leverages Customer Advocacy for Growth Interview with Nathalie Nyamabo from Boost
  • Lindsay Dowling
  • June 24, 2022

How a Conversational AI Platform Leverages Customer Advocacy for Growth | Interview with Nathalie Nyamabo from Boost

Nathalie dives into her strategies with channel partners and how customer advocacy has shaped their growth marketing efforts.
How to Get the Most for Your Business From Your Website Traffic Interview with Lester Tiro from SafetyLine
  • Lindsay Dowling
  • June 23, 2022

How to Get the Most for Your Business From Your Website Traffic | Interview with Lester Tiro from SafetyLine

Brendan dives into his role as demand generation leader and his efforts to optimize user experiences with messaging and value.
Enhancing the Purchase Stage Customer Experience Interview with George Sens from Authvia
  • Lindsay Dowling
  • June 22, 2022

Enhancing the Purchase Stage Customer Experience | Interview with George Sens from Authvia

Advocating for the importance of the purchase stage of the buying journey is the VP of Sales and Marketing at Authvia, George Sens.
Improving and Heightening User Experiences on Your Website Interview with Brendan Banteh from Highnote
  • Lindsay Dowling
  • June 21, 2022

Improving and Heightening User Experiences on Your Website | Interview with Brendan Banteh from Highnote

Brendan dives into his role as demand generation leader and his efforts to optimize user experiences with messaging and value.
Customer Experience Marketing Top Strategies To Get It Right Interview with Nathan Henderson from BILT
  • Lindsay Dowling
  • June 20, 2022

Customer Experience Marketing: Top Strategies To Get It Right | Interview with Nathan Henderson from BILT

Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey.
Incrementally Measurement Get the Answers You Need to Grow Your Business Interview with Clayton Cohen from Measured
  • Lindsay Dowling
  • June 17, 2022

Incrementally Measurement: Get the Answers You Need to Grow Your Business | Interview with Clayton Cohen from Measured

Clayton Cohen dives into incrementally measurement and what it means to marketers in their efforts to successfully grow a business.
Why You Should Craft a Persona-Based Buying Journey Interview with Tim Freestone from Kiteworks
  • Lindsay Dowling
  • June 16, 2022

Why You Should Craft a Persona-Based Buying Journey | Interview with Tim Freestone from Kiteworks

Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey.
Transitioning From a Feature-Based to a Problem-Based Website Interview with J Rollins from ETHIX360
  • Lindsay Dowling
  • June 15, 2022

Transitioning From a Feature-Based to a Problem-Based Website | Interview with J Rollins from ETHIX360

Initial growth was sparked through organic search so the team transitioned to a problem-based website that better served their customers.
The Role of NeuroScience in the Buyer's Journey Interview with Scott Brown from Immersion
  • Lindsay Dowling
  • June 14, 2022

The Role of NeuroScience in the Buyer’s Journey | Interview with Scott Brown from Immersion

Scott Brown helps us to see the value they offer marketing managers and brand leaders and the growing role of neuroscience in the buyer’s journey.
Transitioning From Cold Calling to Inbound Marketing Interview with Muttley MccGwire from Fuzey
  • Lindsay Dowling
  • June 13, 2022

Transitioning From Cold Calling to Inbound Marketing | Interview with Muttley MccGwire from Fuzey

Growth Lead, Muttley MccGwire is ready to dive deeper into the buying journey and fuel their inbound marketing strategies.
Challenges and Insights Into Increasing Conversions & Driving Revenue Interview with Elizabeth Halford from Rise8
  • Lindsay Dowling
  • June 11, 2022

Challenges and Insights Into Increasing Conversions & Driving Revenue | Interview with Elizabeth Halford from Rise8

Elizabeth Halford dives into their awareness-building efforts and how they have been met with the challenges of increasing conversions.
How Marketers Can Draw Inspiration From The Education Sector Interview with Dr. Edward Tse from NUITEQ
  • Lindsay Dowling
  • June 10, 2022

How Marketers Can Draw Inspiration From The Education Sector | Interview with Dr. Edward Tse from NUITEQ

Dr. Edward Tse shows us how marketers can draw inspiration from how they transform human interactions in the education sector and beyond.
Insights into Successful Inbound Marketing Why Your Website is the Heart of Your Business Interview with Michael Yeon from Admiral
  • Lindsay Dowling
  • June 9, 2022

Insights into Successful Inbound Marketing: Why Your Website is the Heart of Your Business | Interview with Michael Yeon from Admiral

Michael dives into their inbound marketing efforts and the critical role the website plays in highlighting value proposition and converting leads.
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