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Buying Journey Optimization | Pathmonk
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  • Products
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    • Boost your website conversions by +50% with hyper-personalized experiences
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Buying Journey Optimization | Pathmonk
Pathmonk | Web Assistant
Industry Spotlight Growth Marketing For The World’s Megaprojects Interview with Madeleine Jones-Casey from Foresight Works
  • Lindsay Dowling
  • June 1, 2022

Industry Spotlight: Growth Marketing For The World’s Megaprojects | Interview with Madeleine Jones-Casey from Foresight Works

Content Lead, Madeleine Jones-Casey dives into their growth marketing and how her role as a content expert has influenced their growth.
Tips and Strategies for Successfully Structuring a Content-Rich Website Interview with Pete Bennett from Pictory
  • Lindsay Dowling
  • May 30, 2022

Tips and Strategies for Successfully Structuring a Content-Rich Website | Interview with Pete Bennett from Pictory

Ronja, the digital marketing manager, helps us understand how they drive growth through webinars and their efforts to meet users where they are.
How to Grow Your B2B Business With A Profitable Podcast Interview with Tom Hunt from Fame
  • Lindsay Dowling
  • May 30, 2022

How to Grow Your B2B Business With A Profitable Podcast | Interview with Tom Hunt from Fame

With his 3 key tips for a successful and profitable podcast, Tom helps our listeners to embrace this growing channel.
How to Drive Revenue & Growth Through Webinars in 2022 Interview with Ronja Francoeur Soroka from Grype Digital
  • Lindsay Dowling
  • May 27, 2022

How to Drive Revenue & Growth Through Webinars in 2022 | Interview with Ronja Francoeur Soroka from Grype Digital

Ronja, the digital marketing manager, helps us understand how they drive growth through webinars and their efforts to meet users where they are.
What it Means to Be a Marketer and Grow a Community in the NFT space | Interview with Tameka Bazile from Jambb
  • Lindsay Dowling
  • May 27, 2022

What it Means to Be a Marketer and Grow a Community in the NFT space | Interview with Tameka Bazile from Jambb

Tameka Bazile helps us to understand the challenges and success of being a marketer in this space and their efforts to grow a community.
Mastering Growth Marketing in the Manufacturing Industry Interview with Marie-Michele Cliche from Axya (1)
  • Lindsay Dowling
  • May 26, 2022

Mastering Growth Marketing in the Manufacturing Industry | Interview with Marie-Michele Cliche from Axya

Marie-Michele dives into her growth marketing efforts in order to reach and drive awareness for this 2-sided marketplace.
What Customer Experience Means for Growth & Your Brand Interview with Guillaume Tarralle from Zingtree
  • Lindsay Dowling
  • May 25, 2022

What Customer Experience Means for Growth & Your Brand | Interview with Guillaume Tarralle from Zingtree

Kyle helps us understand who Vodia serves best and how they have leveraged its partnership model to build awareness and drive revenue.
Industry Spotlight Key Growth Channels for Talent Acquisition Software Interview with Harvey Rose from Gigged
  • Lindsay Dowling
  • May 23, 2022

Industry Spotlight: Key Growth Channels for Talent Acquisition Software | Interview with Harvey Rose from Gigged

Growth Manager at Gigged, Harvey Rose dives into their two-sided marketplace, natural growth, and their key growth channels.
The Ins & Outs of a Revenue-Driving Partnership Model Interview with Kyle Asbury from Vodia
  • Lindsay Dowling
  • May 23, 2022

The Ins & Outs of a Revenue-Driving Partnership Model | Interview with Kyle Asbury from Vodia

Kyle helps us understand who Vodia serves best and how they have leveraged its partnership model to build awareness and drive revenue.
How to Succeed and Stand Out in a Crowded Market Interview with Leon Bilen from Riva
  • Lindsay Dowling
  • May 20, 2022

How to Succeed and Stand Out in a Crowded Market | Interview with Leon Bilen from Riva

B2B Digital Marketing Manager, Leon Bilen helps us to understand how they stand out and what it takes to succeed in a crowded market.
The Architecture of a Successful Mid-Funnel Conversion Goal Interview with Sandra Holland from Benbria
  • Lindsay Dowling
  • May 20, 2022

The Architecture of a Successful Mid-Funnel Conversion Goal | Interview with Sandra Holland from Benbria

Sandra offers us an insight into their multi-layered funnel and reminds us of the importance of a successful mid-funnel conversion goal.
The Importance of a Clean and Impactful Story To Grow Online Customers Interview with Justin Cross from Zuar
  • Lindsay Dowling
  • May 18, 2022

The Importance of a Clean and Impactful Story To Grow Online Customers | Interview with Justin Cross from Zuar

To grow online customers Justin is focused on the story the website tells. From first impressions to educating prospects to converting.
The Role of Head of Sales & Marketing When Driving Growth Interview with Ben Warren from The Software Bureau
  • Lindsay Dowling
  • May 18, 2022

The Role of Head of Sales & Marketing When Driving Growth | Interview with Ben Warren from The Software Bureau

When it comes to driving growth Ben is focused on educating their audience, guiding users to their website, and ensuring they experience trials.
Conversion Marketing & Brand Growth in the FX Industry Interview with Nick McKay from Bound
  • Lindsay Dowling
  • May 16, 2022

Conversion Marketing & Brand Growth in the FX Industry | Interview with Nick McKay from Bound

Nick dives into his brand growth efforts, the importance of education, and how building trust is critical to their conversion marketing.
The Role of Content Marketing in Customer Journeys and Awareness Growth Interview with Krista Place from Candidate
  • Lindsay Dowling
  • May 16, 2022

The Role of Content Marketing in Customer Journeys and Awareness Growth | Interview with Krista Place from Candidate

In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized customer journeys.
Leveraging Your Customer Success as Part of a Long-Term Growth Strategy Interview with Adrien Julienne from Optimum Info
  • Lindsay Dowling
  • May 13, 2022

Leveraging Your Customer Success as Part of a Long-Term Growth Strategy | Interview with Adrien Julienne from Optimum Info

Leveraging customer success as part of their long-term growth strategy is Global Marketing Manager of Optimum Info, Adrien Julienne.
How Micro-Targeting enhances your ABM strategy Interview with Rebel Brown from Quantum Computing Inc.
  • Lindsay Dowling
  • May 13, 2022

How Micro-Targeting Enhances Your ABM Strategy | Interview with Rebel Brown from Quantum Computing Inc.

VP of Strategy and Marketing helps us to understand this industry and how marketing strategies have to differ and adapt to suit micro-targeting.
The Role of a Website and Inbound Strategies in Growth Marketing Interview with Jenna Aquino from Wavy
  • Lindsay Dowling
  • May 11, 2022

The Role of a Website and Inbound Strategies in Growth Marketing | Interview with Jenna Aquino from Wavy

Marketing Manager, Jenna Aquino dives into their inbound strategies and their influence on the team’s growth marketing efforts.
How to Grow a Community and Value-Based Product Interview with Megan Galloway from Campfire
  • Lindsay Dowling
  • May 11, 2022

How to Grow a Community and Value-Based Product | Interview with Megan Galloway from Campfire

With this community and value-based product, their website creates a sense and feeling of what to expect when using their solution.
Insights into Leveraging Performance Marketing to Reach Marketing Agencies Interview with Ryan Born from Cloud Campaign
  • Lindsay Dowling
  • May 9, 2022

Insights into Leveraging Performance Marketing to Reach Marketing Agencies | Interview with Ryan Born from Cloud Campaign

Co-founder and CEO, Ryan Born dives into their use of performance marketing and how they have used it to reach marketing agencies
Growth Marketing Insights and Hacks for Improved Conversions Interview with Stephen Meterissian from ZenHub
  • Lindsay Dowling
  • May 9, 2022

Growth Marketing Insights and Hacks for Improved Conversions | Interview with Stephen Meterissian from ZenHub

With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
How a Website and Long-Tail SEO Can Drive App Growth Interview with Colin Bovet from Gregarious Inc
  • Lindsay Dowling
  • May 6, 2022

How a Website and Long-Tail SEO Can Drive App Growth | Interview with Colin Bovet from Gregarious Inc

Head of Growth, Colin Bovet helps us understand the inception of this creative App and dives into the role of their website driving App growth.
Successfully Transitioning From Outbound to Inbound Marketing Interview with Dan Wittich from OnRamp
  • Lindsay Dowling
  • May 6, 2022

Successfully Transitioning From Outbound to Inbound Marketing | Interview with Dan Wittich from OnRamp

With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.
Industry Spotlight Growth Marketing in the Athletics Industry Interview with Ryan Drummond from Game Plan
  • Lindsay Dowling
  • May 4, 2022

Industry Spotlight: Growth Marketing in the Athletics Industry | Interview with Ryan Drummond from Game Plan

VP of Brand and Employer Partnerships, Ryan Drummond, gives us his growth marketing insights and his love for marketing automation.
How to Manage the Balance of Open-Source Software & Enterprise Customers Interview with Ashleigh Mason from Apostrophe Industries
  • Lindsay Dowling
  • May 4, 2022

How to Manage the Balance of Open-Source Software & Enterprise Customers | Interview with Ashleigh Mason from Apostrophe Industries

Sales and Marketing Director, Ashleigh Mason dives into the value of their open-source software and how they serve enterprise customers.
A Deeper Look Into Yesware's Product-Led Growth Strategy Interview with Joel Stevenson from Yesware
  • Lindsay Dowling
  • May 2, 2022

A Deeper Look Into Yesware’s Product-Led Growth Strategy | Interview with Joel Stevenson from Yesware

CEO, Joel Stevenson joined us today to dive into their product-led growth strategy and the role it has played in providing value.
Transitioning From Outbound Marketing to Product-Led Growth Interview with Jonathan Bass from Urban SDK
  • Lindsay Dowling
  • May 2, 2022

Transitioning From Outbound Marketing to Product-Led Growth | Interview with Jonathan Bass from Urban SDK

Discussing this transition from outbound efforts to product-led growth is the Director of Marketing at Urban SDK, Jonathan Bass.
How Education Drives Growth & Supports the Buying Journey Interview with Katherine Martel from TechMed 3D
  • Lindsay Dowling
  • April 29, 2022

How Education Drives Growth & Supports the Buying Journey | Interview with Katherine Martel from TechMed 3D

With a niche market, word spreads fast so Katherine, sales and marketing manager drives growth with an optimized and educational website.
How Customer-Led Marketing Changes Your Growth Trajectory Interview with Kaily Baskett from SlapFive
  • Lindsay Dowling
  • April 29, 2022

How Customer-Led Marketing Changes Your Growth Trajectory | Interview with Kaily Baskett from SlapFive

Kaily gives us an insight into how she drives growth with advocacy programs, community building, and, of course, customer-led marketing.
Growth Marketing for Notoriously Hard to Reach Buyers Interview with Alyssa McElrone from Manufacton by Vizz Technologies
  • Lindsay Dowling
  • April 27, 2022

Growth Marketing for Notoriously Hard to Reach Buyers | Interview with Alyssa McElrone from Manufacton by Vizz Technologies

B2B Marketing Director, Alyssa, helps us understand the value they offer and her growth marketing insights for broad and hard-to-reach buyers.
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