In this episode of Pathmonk Presents, we welcome Candace Byrnes, Lead Design Strategist at White Glove, a company specializing in seminar marketing for financial advisors.
Candace shares insights into how White Glove simplifies the marketing process for advisors by handling everything from venue planning to audience acquisition. She discusses the importance of human connection in client acquisition, the role of industry conferences in brand awareness, and the creative aspects of her role in content creation.
Candace also offers valuable advice on staying current with marketing trends and the significance of observing competitors’ strategies to drive innovation.