Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
10 Successful Digital Marketing Funnel Strategies To Start Using Today
If you want to start to succeed in the digital world let us guide you with some of our digital marketing funnel strategies shared directly with us.
Best Buyer Journey Stage Examples You Need to See in 2022
See these impressive approaches in action and implement their tactics into your own efforts to optimize each buyer journey stage.
Pathmonk App Gets Certified by HubSpot
The Pathmonk App has officially been certified by HubSpot. This is a step forward as we continue to provide a quality experience.
The Purchase Decision Stage: Tips and Content to Optimize the Purchase Funnel
To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to…
How To Implement an ROI Calculator on Your Website
In our internet-based world, there are many ways to attract a potential client, and an ROI calculator might be what you need to give your customers.
The Decision Stage: Strategies and Types of Content
The decision stage of the buying journey is the most valuable stage, as buyers are on the home stretch of the purchasing process.
Does Marketing Automation Really Drive Revenue?
Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?
How to Leverage Intent Data for Your Account-Based Marketing Strategy
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
How to Start with Account-Based Marketing Strategies
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
Account-Based Marketing: What It Is, How It Works, and Why You Need It
We want the best sales, but no one wants to waste time trying to sell to unqualified leads. In that case, you might want to know what account-based marketing is.
How Can Micro-Moments Increase Conversion Rates?
Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.
Making Changes to a Website? Avoid These Three Traps
Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.
How to Choose a Conversion Rate Optimization Agency
A good conversion rate optimization agency is hard to come by, especially if you don’t know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
How to Create & Use a Website ROI Calculator on Your Site
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.