Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
Refine Brand Positioning to Influence Customers’ Minds | Interview with Martin Pazzani from Activate Brain & Body
All businesses have some form of competition and what curates success is a successful brand. Brand positioning allows companies to stand out from competitors.
Tackle Innovation Challenges by Building a Referral Network | Interview with Leah Houston from HPEC
Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2
For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
Leverage Digital Platforms to Drive Top-of-the-Funnel Awareness | Interview with Jason Hunt from Merged Media
The co-founder of Merged Media, Jason Hunt joined us today to discuss his perspective on growth and how he drives top-of-the-funnel awareness.
Four Things to Consider When Redesigning Your Website
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Base Website Content on Customer Conversations | Interview with Lars Lauridsen from AskCody
Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.
Harness Multiple Intent Data Sources for Quality Leads & Increased Revenue | Interview with Jaymi Onorato from Intentsify
Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content.
Ensure your Online Messaging is Informative & Consistent | Interview with Maygen Jacques from Code Enigma
Beyond content, Maygen Jacques, head of marketing for Code Enigma, equally works to keep online messaging informative and consistent.
Leverage Data to Serve Website Customers | Interview with Miika Mäkitalo from HappyOrNot
Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.
Have Targeted & Customized Website Experiences for Each Persona | Interview with Tom Shapiro from Stratabeat
As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.
Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
Get Visitors through the Buying Funnel with Valuable TouchPoints | Interview with Ayush Jain from CodeGrip
In order to guide their website visitors through the buying funnel, CodeGrip works to offer valuable touchpoints for each stage of the journey.
Deliver Customer Value with an Optimized Digital Experience | Interview with Kyle Burt from Acuerdo
A traditional website is no longer enough for the modern-day buyer. Understanding the value an optimized digital experience can provide is Kyle Burt.
Position Marketing Communication in a Way That Shows Value | Interview with Don Hobdy from BridgeNet Insurance
Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.
Is your Buying Journey Frictionless, Clean, and Intentional? | Interview with Navid Khazra from Nakisa
Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.