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The Awareness Stage

The Awareness Stage: Strategies and Types of Content

  • Pablo
  • January 18, 2021
Table of contents: Consumers can’t purchase products or services from your business if they don’t know these items exist. This is where understanding the elements making up the buyer’s journey…
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CTA (Call-to-action): What it is and How to Use it

CTA (Call-to-action): What it is and How to Use it

  • Pablo
  • January 11, 2021
Table of contents: What is a call to action? The term is commonly used, especially in connection with marketing, but there’s a certain art to crafting the perfect call to…
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online event

Using the online event to generate leads I Interview with Pedro Góes from InEvent

  • mgeolin
  • January 8, 2021
In this episode, we will feature Pedro Goes, CEO of InEvent. He will discuss how to use the online event to generate leads.
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InSync Generates +154% More Conversions with Pathmonk

  • lukas
  • January 5, 2021
1 min Time to Live on Website + 1 % CONVERSIONS COMPANY: InSync Physio provides integrated, patient-centred health care clinics. Insync  is a Physio- and Rehabilitation centre with clinic locations…
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What Are the Four Stages of the Buyer’s Journey?

What Are the Four Stages of the Buyer’s Journey?

  • Pablo
  • January 4, 2021
Table of contents: Getting an individual to become a customer after being a lead can sometimes be quite complex. In order for this to occur, a business needs to have…
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deal risk

What to do about deal risk I Interview with James Boreham from Juro

  • mgeolin
  • December 28, 2020
In today's episode, we will feature James Boreham the Director of Sales at Juro. He will discuss what to do about deal risk and how to encourage customers to close the deal to increase conversion.
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How Micro-Moments Can Improve Buyer Experience and ROI

How Micro-Moments Can Improve Buyer Experience and ROI

  • Pablo
  • December 28, 2020
Table of contents: About 91 percent of smartphone users look up information while doing another task. These little micro-moments, in which they gather information, can help promote your brand by offering the…
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prospects attention

Want to get your prospects attention with a video I Interview with Karthi Mariappan from Hippovideo

  • mgeolin
  • December 25, 2020
In today's episode, we will feature Karthi the co-founder and CEO of Mariappan of HippoVideo. He will discuss how to get your prospects attention using videos.
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customer experience

How to actually improve the customer experience I Interview with Jason Stutes from the BBQ Guys

  • mgeolin
  • December 22, 2020
In today's episode, we will feature Jason Stutes BBQ Guys VP of Marketing & eCommerce. He will discuss how to improve the customer experience when buying a product.
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Digital Customer Journey

Digital Customer Journey: How to Map, Analyze, and Improve It

  • Pablo
  • December 21, 2020
Table of contents: Every customer has a journey they take through all the products and services they buy. Marketing efforts place ads around in physical and digital locations that spread…
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video conversion rate

Ways to Increase Video Conversion Rates | Interview with Don Charlton from Kommute

  • mgeolin
  • December 19, 2020
In today's episode, we will feature Don Charlton the founder and CEO of Kommute. He will discuss with us the ways to boost video conversion rates.
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zala_springs_case_study

How ZalaSprings used Pathmonk to achieve 90% higher conversions for real-estate requests

  • lukas
  • December 18, 2020
1 min Time to Live on Website + 1 % CONVERSIONS COMPANY: Zala Springs Golf Resort is an outstanding real estate development in Hungary on 160 acres of land. In…
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Lead Qualification Process: How to Get Higher Value Leads

  • Pablo
  • December 14, 2020
Table of contents: Companies have many leads that come through their systems. One of the best ways to improve business is to improve their lead qualification process. There are many…
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touchpoints

12 touchpoints to add value along the buying journey I Interview with Bret Larsen from eVisit

  • mgeolin
  • December 9, 2020
In today's podcast, we will feature Adam Bird the CEO and Co-founder of Cronofy. He will discuss how to make your product documentation an inbound sales tool.
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buying experience

How iMovr fills the gaps of the buying experience I Interview with Ron Wiener from iMovr

  • mgeolin
  • December 7, 2020
On this episode we will feature Ron Wiener, iMovr's CEO. He will talk about how iMovr fills the gaps and convert your qualification process into a friendly buying experience.
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6 Essential Lead Qualification Tools

  • Pablo
  • December 7, 2020
Table of contents: When you can efficiently and effectively qualify your leads across all your marketing and sales initiatives, you will give your team more time to focus their efforts…
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product documentation

Make your product documentation an inbound sales tool I Interview with Adam Bird from Cronofy

  • mgeolin
  • December 2, 2020
In today's podcast, we will feature Adam Bird the CEO and Co-founder of Cronofy. He will discuss how to make your product documentation an inbound sales tool.
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customer reviews

How to turn customer reviews into converting copywriting I Interview with Chris Ronzio from Trainual

  • mgeolin
  • November 30, 2020
In today's podcast, we will feature Chis Ronzio, the founder and CEO of Trainul. He will discuss how to turn customer reviews into converting copywriting. This will help your business convert visitors to paid users.
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What Is a Sales Development Representative (SDR)?

What Is a Sales Development Representative (SDR)?

  • lukas
  • November 30, 2020
Table of contents: The sales development representative (SDR) is a role that is usually part of an inside sales team. However, this role is very different from other sales positions…
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headturning message

The key ingredient of a headturning message I Interview with Irina Jarova from Digital Dive Marketing

  • mgeolin
  • November 28, 2020
In today's episode, we will feature Irina Jarova the founder and CEO of Digital Dive Marketing. She will talk about the key ingredient in creating a headturning message that will help you attract quality leads.
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consultation call

How to win more consultation calls from your website I Interview with Jasmine Holmes from 910 West

  • mgeolin
  • November 25, 2020
In this podcast, we feature Jasmine Holmes the owner of 910 West a web design and marketing company. She will discuss how to increase the amount of people that will book consultation calls.
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What is the MEDDIC Sales Qualification Framework?

What is the MEDDIC Sales Qualification Framework?

  • lukas
  • November 23, 2020
Table of contents: MEDDIC is a sales qualification framework that can be applied to nearly any sales process.  Let’s reiterate this distinction right up front. It is a qualification framework…
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lead routing

How lead routing increased revenue for Jobble I Interview with Lauren Kurkul from Jobble

  • mgeolin
  • November 18, 2020
In this episode, we feature Jobble's Vice President in Marketing and Communications Lauren Kurkul. She shares to us how lead routing increased the revenue of Jobble and solved lead qualification puzzle.
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What is the CHAMP Qualification Framework?

What is the CHAMP Qualification Framework?

  • lukas
  • November 16, 2020
Table of contents: There are many different acronyms used in sales that help companies and sales team evaluate the potential of leads. To help sales teams narrow down or rank…
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leads online

How to stop making it hard to win leads online I Interview with Joshua Romero from Love & Science

  • mgeolin
  • November 16, 2020
In today's podcast, we will feature Joshua Romero the Sr. Digital and Business Strategist of Love & Science. His main role is to provide input on digital & business strategies to help optimize the website and achieve higher conversion. He talks about how to make it easier to win leads online.
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path to purchase

What to do when customers get stuck on the path to purchase I Interview with Brandon Evanich from IXBM

  • mgeolin
  • November 13, 2020
In today's podcast, we will feature Brandon Evanich Marketing Director of IXBM. He will discuss what to do when you get stuck on the path to purchase.
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quality leads

Failing to engage the quality leads on your websites? I Interview with Cory Grenier from Geenee

  • mgeolin
  • November 11, 2020
In this episode, we feature Cory Grenier, the Chief Executive Officer of Geene. He discusses why people fail to engage the quality leads on their websites.
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buying experience

Go beyond the funnel towards a buying experience I Interview with Jan Smith from One House Digital

  • mgeolin
  • November 9, 2020
In today's episode, we will feature Jan Smith, the woman behind the successful One House Digital. She will share with us how to go beyond funnel towards buying experience and high conversions.
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What is SCOTSMAN Qualification Framework?

SCOTSMAN: An Alternative to Traditional Sales Qualification Framework

  • lukas
  • November 9, 2020
Table of contents: Effective qualification techniques and strategies are an important part of managing a sales funnel. Any time spent on business that you simply can’t win will do nothing…
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stone-marketing-case-study

How Stone Marketing doubled inbound leads leads from the website

  • lukas
  • November 9, 2020
1 min Time to Live on Website + 1 % CONVERSIONS COMPANY: The Colorado based team at Stone Marketing Strategy helps businesses to plan and define their marketing strategy, from…
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  • Solutions
    • Lead Qualification
    • Conversion Rate Optimization
    • E-Commerce
    • Business Intelligence
  • Use Cases
    • Intelligent Customer journey mapping
    • High conversion landing page
    • Personalized Buying Experience
    • CRO agency
    • Book Qualified Demos & Consultations Instantly
    • Route & Prioritize High Value Leads
    • Access Lead Insights & Attribution
    • Automatically Increase Conversions
    • For Marketing Teams
    • For Sales Teams
  • Success Stories
  • Pricing
  • Resources
    • Insights Tool
    • Podcast
    • Blog
      • Growth Marketing
      • Conversion Rate Optimization
      • Sales Intelligence
      • User Experience