Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
How to Start with Account-Based Marketing Strategies
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
The Crucial Role of Public Relations in Digital Marketing | Interview with Michael Shmarak from Blast PR
Michael dives into BlastPR and reminds us that many ingredients go into the pot of successful digital marketing, and Public Relations is a crucial element.
The Buyer’s Journey of Construction Software Buyers | Interview with Jennifer Pascoe from OAC
We welcomed Marketing Director, Jennifer Pascoe who dives into their industry, who they serve, and how they support the buyer’s journey of a wide target market.
Insights into an Intent-Driven Strategy for Ecommerce | Interview with Martin Michels from LoveTheSales
The Head of Performance Marketing, Martin Michels, joined us to discuss the industry, their audience and offer us insight into their intent-driven strategy.
The Importance of a Website in Business Growth | Interview with Neil McEvoy from C3 Solutions
Your website is another sales team member and is essential to any business growth. Acknowledging this is Neil McEvoy as he dives into C3 Solutions.
Provide Valuable Content for Each Buying Journey Stage | Interview with Nicole Markisohn from Finamrk
Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage.
Insights into Successful Lead Generation, Attribution and Conversions | Interview with Michael Cooney from WhatConverts
Michael, the Co-Founder, dives into why he founded this company and offers us honest insights into successful lead generation, attribution, and conversions.
How to Build Brand Awareness in the Cybersecurity Industry | Interview with Joe Boyle from Salt
Joe Boyle, Co-founder, and CEO dives into their personas, growth strategies, and most importantly, how the team builds brand awareness.
How to Digitally Market to and Enhance User Experience of Offline Personas | Interview with Oliver Rhodes from SupplyCompass
Oliver, Head of Growth dives into his perspective on growth and he looks to streamline and enhance the user experience for their offline personas.
A Data-Driven Website Builds an Engaged Audience | Interview with Eric Sleeth from Veriday
Senior marketing manager, Eric Sleeth reminds us of the value a website plays in providing independence to the audience and creating a more engaged audience.
Apply Community Growth Strategies in Cutting-Edge Industries | Interview with Caitlin Abejon from Aikon
Caitlin Abejon dives into the roles community growth strategies, customer experience, and organic brand awareness play in this cutting-edge industry.
How the Head of Marketplaces Drives Growth in an Agency | Interview with Christopher Ball from Journey Further
As Christopher Ball drives this new department and unique role he dives into common challenges and provides us with insights into how his role drives growth.
The Challenges of How Varying Buyer Personas Convert and Engage | Interview with Leslie Denson from Ascend
Leslie Denson dives into their audience and how she is working to better serve varying buyer personas and support their journeys to conversion.
Supporting the Buying Journey of a New SaaS Product Category | Interview with Kristin Hennessy from Band of Hands
Kristin Hennessy discussed their unique SaaS product and how they work to reach their audience and ultimately support this new and dynamic buying journey.
Driving Intentional Company Culture to Impact Growth and Clients | Interview with Nikole Rose from MojoMediaLabs
President, Nikole Rose joined us to discuss how they worked to positively impact growth and build a company culture that satisfies both employees and clients.