Competitor Spy | Know Your Battlefield Before It Costs You Deals

Discover AI-powered competitor intelligence that tracks rivals across SEO, ads, AI visibility, and messaging, so you always know your next move.

Improve · Competitor Spy

Every competitor, watched while you sleep

Competitor Spy maps your whole market from your Company DNA, analyzes every rival across SEO, AI search and PPC, and spots the gaps you can attack. No lists to build, no tools to stitch, no quarterly rebuild.

Every competitor is free to watch. Live signals unlock on demand.
Live radar ~ estimated positions
Challengers Leaders Niche Visionaries
Vendora
Shopora
Trendora
Cartivo
Modessa
Homehaven
Loopwear
Basketly
Urbanest
Nestora
Threadly
YOU
1 · Maps your competitor
SEOShare of organic searchest. monthly traffic
Shopora436.1k
You25.9k
GEOWho AI assistants name5 buyer prompts
YYou3/5
VVendora0/5
PPCEst. paid search spendad transparency data
Vendora$15.1K/mo
Shopora$3.4K/mo
2 · Analyzes their SEO, AI Search, and PPC
Keyword gap12 keywords

Vendora ranks for 12 money keywords you don't compete on yet

→ Close the gap organically
Open field2/5 prompts

2 of 5 buyer prompts still have no clear winner in AI answers

→ Be the brand assistants name
Rival weakness82% paid share

Vendora leans hard on bought traffic, vulnerable to CPC pressure

→ Outrank them instead of outbidding them
3 · Spots gaps and opportunities
V
Vendora
Leader
78
ThreatHigh
50Keywords h2h
0/5AI answers (you: 3/5)
128kEst. visits/mo
$15.1KEst. paid spend/mo
72Domain rating
+12New pages, 30 days
Strengths

Strong brand, aggressive paid budget

Weaknesses

Invisible in AI answers

Opportunities

Own the AI-answer channel

Threats

Paid push on 12 money keywords

Latest move · new pricing page detected 3 days ago
4 · Deep dive on any competitor
Pathmonk — Customer logos
Pathmonk · Problem & Solution · Competitor Spy
Problem & solution

Competitive research,
the manual way

One tool for rankings, another for ads, a prompt here and there for AI answers, and a spreadsheet to stitch it all together.

Battlecards rebuilt every quarter, stale the week after, while competitors ship, reposition and outspend you in between.

Buyers now ask AI assistants who to shortlist, and nobody is measuring which brands get named. That pipeline leaks silently.

Found. Mapped.
Won on autopilot.

Competitor Spy maps the field from your Company DNA and keeps every front current:

  • Competitors found for you
  • Share of search vs the field
  • AI-answer visibility
  • Contested keyword gaps
  • Ad spend estimates
  • Live ad creatives
  • Threat scores & counter-plays
  • A SWOT that refreshes itself

& every competitor it finds is free to watch

The full field

Buyers find you in more than one place, watch every one

Sellers and buyers discover you through Google, through AI assistants, and through the ads your rivals run. Competitor Spy tracks the whole field against you, area by area, and grows as new channels emerge.

01
01 · organic search

See where you really sit in the search field

Share of search across every rival agency, ranked by estimated organic traffic, with your position marked among them. Then the exact keywords where competitors outrank you, sized by volume and gap.

  • Whole-field ranking, refreshed continuously
  • Most contested keywords across all rivals
  • Gap flags show exactly which battles to pick
Share of searchest. monthly organic traffic
Harborline Realty436.1k
Crestview Homes71.1k
Meridian Property Group31.1k
Oakhaven Realty26.1k
You25.9k
Summit & Vale16k
Parkway Estates15.4k
Most contested termsSee all 205
homes for sale2.2MGap ×4
real estate agents near me823kGap ×2
sell my house fast165kGap ×2
02
02 · AI answers

Know who the AI assistants recommend

Pathmonk asks the real questions your buyers and sellers put to AI assistants and records which agencies get named and how they are positioned, prompt by prompt. It is the fastest-growing discovery channel, and almost no competitive tool measures it.

  • Real buyer prompts, generated from your Company DNA
  • See yourself and every rival on the same run
  • Catch the leak before it costs you listings
AI answer visibility5 buyer prompts · shared run
"best real estate agents in Denver to sell my home" "which brokerage should I list my house with" "top realtors near me for first-time buyers"
MMeridian Property Group3/5
HHarborline Realty3/5
YYou YOU3/5
CCrestview Homes2/5
PParkway Estates0/5
03
03 · advertising radar

Read their ad strategy like an open book

Browse every ad your competitors are running right now, the creative, the hook, the offer, pulled straight from the Meta and Google ad libraries. Spot a new campaign the day it launches and see exactly how they are pitching against you.

  • Every live creative from every rival, side by side
  • Read their angles, offers and CTAs the day they go live
  • Estimated spend, plus straight links to both ad libraries
Ad librarylive creatives
Crestview Homes Harborline Realty Parkway Estates
CCrestview Homes 24active ads $15.1Kest / mo
Property exterior Just listed$685,000

New to market in Crestview Heights. 4 bed, 3 bath with a west-facing garden.

CCrestview HomesSponsored
Book a viewing
Property interior Free valuationSold in 9 days

Thinking of selling? Get a free home valuation from Crestview's top-rated local agents.

CCrestview HomesSponsored
Get my valuation
+ +
Deep dive

Every rival gets a full dossier

Open any competitor and the file is already built: threat score, positioning brief, latest news, keyword head-to-head, ad intelligence and a SWOT.

Classified dossier · updated today
C
Craftbean
craftbean.com Leader
78
High threat
Scored from your DNA plus their field analysis
50Keywords in the head-to-head
0/5AI answers citing them (you: 3/5)
$15.1K/moEst. paid-search spend
128kEst. visits per month
Overview Free Search & AI Done Advertising Done SWOT Done Social Soon
Positioning brief

Direct-to-consumer specialty coffee brand selling roast-to-order single-origin beans on flexible subscription plans, sold on freshness, ethical sourcing and a premium unboxing experience. Recurring-revenue model, gifting as a secondary motion.

On the wire
2d agoCraftbean unveils limited holiday single-origin roast, ramps subscriber pushPress release
3w agoCraftbean adds same-week roasting from a new West Coast facilityIndustry news
2mo agoCraftbean raises subscription prices, bundles plans by roast tierIndustry news
SWOT · auto-generated
Strengths

Loyal subscriber base, strong ethical-sourcing story, premium unboxing

Weaknesses

Invisible in AI answers, heavy paid dependency, thin content beyond product pages

Opportunities

Own the AI-answer channel and the gifting segment they underserve

Threats

Their $15.1K/mo paid push targets 12 of your money keywords

Keyword head-to-head
KeywordThemYou
coffee subscription#3#11
single origin coffee beans#14#5
best coffee delivery service#2#19

Company names shown are illustrative. Ad and traffic figures are directional estimates built from public signals, not billing data.

The strategy layer

Above the raw data,
a read you can act on

Every competitor is bucketed by threat type with a specific counter-play, and an AI strategic read keeps your own SWOT current as the field moves.

Direct threats
Roasthouse, Bean & Bloom +1 more
Why they matterThey show up in 7 of your last 10 lost-subscriber comparisons
Attack in marketingClose the coffee subscription gap where they outrank you ×4
Win on experienceLead with roast-to-order freshness, their beans ship from warehouse stock
Budget stealers
Steeple Tea, Grindhouse
Why they matterDifferent product, same monthly budget, they win the undecided
Attack in marketingOwn the comparison queries they never answer
Win on experienceReframe the ritual before the free trial starts
Rising challengers
Nomad Roasters, Percolate
Why they matterFast movers, 3/5 AI answers and climbing your keywords
Attack in marketingDefend the AI-answer prompts you both appear in
Win on experienceSell provenance and proof, they are still building both
Your strategic read Refreshes when your competitor set changes

Synthesized from your Company DNA and every competitor brief: where you are strong, where you are exposed, and what to do about it. No prompt writing, no quarterly workshop.

Strengths

You are the only roast-to-order brand cited in 3/5 AI buyer answers

Weaknesses

Outranked ×4 on coffee subscription, your highest-volume contested term

Opportunities

Roasthouse is invisible in AI answers, own that channel before they wake up

Threats

Two challengers now target 12 of your money keywords with paid

How it works

From zero setup to
a standing war room

No competitor list to build, no tools to connect. Your Company DNA does the mapping, you decide how deep to go.

Map

DNA maps your rivals

Pathmonk already knows your business. It surfaces the agencies that actually compete for your buyers, with no list for you to maintain.

Company DNA4 mapped
Harborline Realty Crestview Homes Meridian Property Group Oakhaven Realty
Watch

Watch the whole field free

Every agency it surfaces is free to watch, with category, positioning and news kept always current.

Live watchFree forever
Harborline Realtywatching
Crestview Homeswatching
Meridian Propertywatching
Oakhaven Realtywatching
Unlock

Unlock live signals on demand

Credits switch on the deep feeds where they matter: SEO, AI visibility and advertising, plus full profiles.

Credit feeds⚡ 70 credits
Search & AI signals⚡ 25
Advertising radar⚡ 10
Full profile⚡ 35
Act

Turn the read into moves

Threat buckets and the strategic read become prioritized actions: keywords to close, rivals to out-position, exposure to fix.

Action queue3 tasks
Close "homes for sale" vs CrestviewSEO
Out-rank Harborline in AI answersAI
Counter Meridian's listing adsADS
The field moves, the map redraws, your strategy stays current
Pathmonk vs the alternatives

Point tools see one front, CI platforms need a curator, Competitor Spy just runs

SEO suites, ad libraries and one-off AI prompts each cover a slice. Dedicated CI platforms cover more, if someone feeds them. Pathmonk maps the whole field from your Company DNA and keeps it current on its own.

The usual options
Point toolsSemrush, SpyFu, Meta and Google ad libraries
CI platformsKlue, Crayon & similar
DIYOne-off AI prompts and a spreadsheet
VS
Competitive intelligence layer
Runs from your Company DNA
Each tool covers one front, you assemble the picture by hand
All three fronts in one view: organic, AI answers and paid, tracked against you
You build the competitor list, curate the battlecards and keep both alive
The field maps itself from your Company DNA and redraws as it changes
Almost none of them measures who the AI assistants recommend
AI-answer visibility built in: who gets named, prompt by prompt, you included
Stacked subscriptions or an enterprise CI contract before you see value
Watching is free, credits unlock the live signals only where you need depth
Testimonials

What marketers catch with it

★★★★★

“AI assistants were recommending our biggest rival on questions where we didn't even appear. We saw it, fixed it, and now we're the brand that gets named.”

KBKarthik Balachander
Karthik Balachander
Marketing Director · Agendrix
★★★★★

“We cancelled two tools and stopped rebuilding battlecards every quarter. The field just stays current, and sales finally trusts the counter-plays.”

ANAlejandro Neckles
Alejandro Neckles
Chief Marketing Officer · Sproutiq
★★★★★

“The paid-share read caught a challenger ramping spend on our money keywords two months before they showed up in deals. That head start won us the quarter.”

JRJulia Rumpf
Julia Rumpf
VP of Growth · Konversionskraft
+ +
Powered by the Growth Engine

Competitive intelligence that feeds your whole funnel

Pathmonk learns your business once. Competitor Spy sharpens the Improve stage, and what it finds flows straight back into what you acquire, convert and analyze.

Company DNA
Your business, learned once
The more it runs, the smarter it gets

Acquire

SEO, GEO and PPC win the visitors with real buying intent.

Convert

The same engine personalizes their visit and turns traffic into pipeline.

Analyze

Cookieless analytics explains what drove pipeline and revenue.

You are here

Improve

Competitor Spy and Growth Stories turn the field into your next moves.

The strategic read decides what you go win next
Questions

Frequently asked

No. Competitor Spy maps your battlefield automatically from your Company DNA, the model Pathmonk already holds of your business. It surfaces the rivals that actually compete for your buyers and keeps the set current as the market moves. You can always add or remove targets yourself.

They are directional estimates built from public signals, not billing data. Nobody outside a company can see its real ad invoices. What the estimates are for is comparison and trend: who spends more, who depends on bought traffic, and who just doubled their push. For the actual messaging, Competitor Spy links you straight to their live creatives in the Meta and Google ad libraries.

Buyers increasingly ask AI assistants which products to shortlist. Pathmonk asks those same questions, generated from your Company DNA, and records which brands get named and how they are positioned, prompt by prompt. You see whether the assistants recommend you or your competitors, and where to act. It is the fastest-growing discovery channel, and almost no competitive tool measures it.

Watching is free: every competitor Pathmonk surfaces comes with an always-current overview at no cost. Credits unlock the live signals where you want depth: SEO and AI-answer visibility, the advertising radar, and full profiles with threat score, head-to-head and SWOT. The AI strategic read refreshes automatically whenever your competitor set changes.

It makes that work better, not redundant. Agencies we partner with use Competitor Spy as the shared, always-current source of truth, so their time goes into strategy and execution instead of collecting screenshots. If you work with an agency, give them access: the counter-plays and keyword gaps are exactly the brief they need.

Continuously. The field map and overviews stay current on their own, unlocked signals refresh with fresh data, and you can re-run any profile on demand. The strategic read rebuilds itself whenever a competitor enters or leaves your field, so the picture you act on is never last quarter's.

Know your battlefield
before it costs you deals

Start free and watch Competitor Spy map your field. Unlock the live signals when you want depth.

Every competitor is free to watch. No list to build, no contract to sign.