Pathmonk Vs OptinMonster
Get the highest-converting alternative to OptinMonster
Convert more traffic into paying customers with automatically personalized customer journeys. Achieve efficient and profitable growth.

Automated personalization
Cookieless technology
Real-time analytics
No website changes needed
why companies choose pathmonk
How is Pathmonk different?

We guarantee results
Most tools promise improved conversions but rarely back it up with transparent data. We, on the other hand, provide a public conversion status dashboard, allowing clients to see real-time results from our platform.
On average, Pathmonk users experience a 50-60% boost in conversions, with a minimum increase of 25%. For high-performing websites, results typically range between 180-200%, and in some exceptional cases, clients have achieved conversion lifts as high as 600-700%.
We also offer a money-back guarantee if results fall below a 20% improvement. That said, we’ve never had to use it.
We're ridiculously easy to use
With Pathmonk, ease of use isn’t just a feature—it’s baked into the way we work.
What does this mean?
- It means implementation takes minutes, not weeks.
- It means onboarding is automated, guiding you step-by-step without needing external help.
- It means you don’t have to create extra content—Pathmonk uses your existing assets.
- It means there’s no manual setup—our AI takes care of it for you.
- It means personalization is fully automated, adapting in real time to each visitor’s intent.
- It means you focus on results, not configurations.
Other tools, like Mutiny, Unbounce, or Gong, rely heavily on manual setup or fixed targeting criteria, which means they can’t respond to changes in user behavior as they happen.


We’re accessible to all businesses
Unlike Dynamic Yield or Mutiny, enterprise-focused tools that require complex integrations and large budgets, Pathmonk is designed for businesses of all sizes. Our intuitive interface and automated setup mean you can start seeing results in hours—not weeks.
And with flexible, transparent pricing, you only pay for what you need, no matter the size of your website or marketing team.
product comparison
Pathmonk Vs Gong.io
Core aspects | Pathmonk | Gong.io |
Lead generation | AI-powered interactions qualify leads across the entire customer journey, ensuring high-quality conversions. | Focuses on sales call analysis and pipeline visibility but does not actively qualify or engage website visitors in real time. |
Driving sales | Fully compatible with e-commerce, Pathmonk personalizes shopping experiences in real time to increase direct sales. | Enhance sales team performance through AI-driven insights, coaching, and deal intelligence but doesn’t optimize e-commerce or other types of websites for direct sales. |
Personalization capabilities | Fully automated, real-time AI-driven personalization based on visitor intent. | Doesn’t offer dynamic website personalization or automated experience adaptation. |
Data and analytics | Combines descriptive, predictive, and prescriptive analytics to provide actionable insights. | Provides deep AI-driven insights into sales conversations, deal progression and rep performance, but doesn’t analyze or optimize the customer journey or website visitor behavior. |
Compliance and privacy | Cookieless tracking ensures compliance with GDPR and CCPA. | Relies on cookie-based tracking. |
Ease of setup | Implementation in minutes with automated onboarding and self-learning AI. | No-code platform, but requires integration, training and ongoing adjustments. |
1. Lead generation
- Pathmonk: Uses AI-powered web funnels and personalized interactions to guide visitors toward conversions, qualifying leads and capturing data across the entire customer journey. Its behavioral intent detection ensures that every visitor is directed toward the most relevant action.
- Gong.io: Focuses on sales call analysis rather than website engagement. While it helps sales teams optimize their outreach, it does not capture or qualify leads directly from a website, leaving a gap in the digital customer journey.
💡 Learn more about how Pathmonk increases high-quality leads from your website
2. Driving sales
- Pathmonk: Pathmonk is built to help businesses increase sales directly from their website. It works especially well for e-commerce, using AI to personalize the shopping experience in real time. From tailored product recommendations to dynamic CTAs, Pathmonk guides visitors toward making a purchase.
- Gong.io: Built for revenue/operational teams, not for direct online sales optimization. It helps analyze and improve sales calls, coaching teams to close more deals, but it doesn’t adjust the website experience to drive conversions in real time.
💡 Learn more about how Pathmonk increases sales from your website
3. Personalization capabilities
- Pathmonk: Delivers fully automated, AI-driven personalization based on real-time visitor intent. The platform adapts dynamically to each visitor’s behavior without requiring manual configurations or content creation, making it an effortless solution for businesses of all sizes.
- Gong.io: Doesn’t personalize the customer journey. It offers personalized sales coaching with call insights and deal recommendations, but it does not dynamically tailor website experiences to each visitor like Pathmonk does..
💡 Learn more about how Pathmonk personalizes the customer journey
4. Data and analytics
- Pathmonk: Pathmonk provides detailed, easy-to-understand analytics that don’t just describe what’s happening on your site but also predict visitor behavior and suggest actionable next steps. With descriptive, predictive, and prescriptive analytics built in, you can easily understand visitor behavior, anticipate their needs, and act on insights to optimize conversions—all without a steep learning curve. Setup is quick and intuitive, so you can start making data-driven decisions from day one.
- Gong.io: It provides deep insights into sales calls, pipeline performance, and rep effectiveness, but it does not track website visitor behavior or offer real-time engagement recommendations.
💡 Learn more about how Pathmonk analyzes your visitors’ behavior
5. Compliance and privacy
- Pathmonk: Built with modern privacy regulations in mind, Pathmonk leverages cookieless tracking to ensure compliance with evolving standards like GDPR and CCPA. This means businesses can confidently optimize conversions without relying on invasive tracking methods or third-party cookies.
- Gong.io: Uses traditional cookie-based tracking. Plus, it deals with sales data and recorded conversations, which means compliance is often tied to how business handle customer interactions.
6. Scalability
- Pathmonk: Scales effortlessly with businesses of all sizes, from startups to enterprises. Its flexible pricing ensures accessibility for SMBs while offering advanced features for larger organizations.
- Gong.io: Designed for enterprise-level sales teams. While it scales well for large organizations, its cost increases significantly per user.
7. Ease of setup
- Pathmonk: Implementation takes minutes, with automated onboarding and no technical expertise required. The platform works seamlessly with your existing content and doesn’t require building additional assets or manually setting up rules.
- Gong.io: Requires integration with CRM systems and training for sales teams. Adoption takes time since sales team need to manually apply insights and optimization is not automated.
Advanced features
Feature | Pathmonk | Gong.io |
AI-driven personalization | Fully automated. Adapts in real time based on user behavior and intent. | Doesn’t offer personalization capabilities, focuses on just analysis. |
Intent detection | Continuously tracks user intent, dynamically adjusting personalization to maximize conversions. | Doesn’t detect prospect intent from their behavior. Can identify some risks and opportunities from sales calls. |
Web funnel | Offers interactive flows to guide visitors toward the right action or product while qualifying leads. | Does not include web funnel capabilities or interactive guidance. |
Tracking pages | Automatically generates and tracks thank-you pages without manual coding or extra effort. | Doesn’t offer website tracking pages. |
AB testing | Deploys AI-driven AB testing at any traffic level, accessible for SMBs. | Doesn’t offer AB testing features. |
Behavioral analytics | Tracks individual visitor behavior across the funnel, providing comprehensive analytics and actionable advice. | Tracks and analyzes sales calls but doesn’t provide real-time prospect insights or website analytics. |
Cookieless technology | Enables privacy-compliant tracking and retargeting using cookieless technology. | Relies on cookie-based tracking, posing challenges with evolving privacy regulations |
Self-learning AI model | Continuously improves over time learning from intent-driven insights. | The extent of Gong’s autonomous learning is not provided. |
Monitoring alerts | Provides real-time alerts for significant changes in visitor behavior or performance metrics. | Alerts sales teams on deal risks and engagement levels but doesn’t monitor website visitor behavior. |
Integrations | Supports integrations with most marketing tools, including HubSpot, Zapier, Marketo, and Google Analytics, and works across multiple channels. | Integrates with over 1,000 tools, including Zapier, Hubspot, and Gong Connect. |
Pricing
Pathmonk | Gong.io | |
Pricing model | Tiered pricing based on the number of monthly pageviews. | Tiered pricing based on the number of users and features, typically billed annually. |
Entry-level tier | Our growth plan starts at $450/month, but we also have custom plans suitable for startups and small companies, starting at a lower monthly cost. | Entry-level plans start at $1,600, making it enterprise-focused. |
Free tier | No free tier, but you can check with our Sales team if you’re eligible for a full refund (conditions apply). | No free tier or trial available, pricing requires a sales call. |
Scalability | Flexible plans that grow with your business. | Suitable for large revenue teams. |
Additional costs | No hidden fees, all plans include full access to AI-powered personalization and customer journey analytics. | Higher-tier plans required for premium features like pipeline forecasting and additional integrations. |
Return on investment | Demonstrates clear ROI with product AB testing feature. On average, customers experience 50-60% conversions website increase (making it independent from sales team execution). | Case studies show 20-30% increase in closed deals, but impact varies by sales team execution. |
results
This is what our customers experience on their website
Don’t just take our word for it. Find out how companies like yours are increasing their results effortlessly.

Industries
Highly-competitive industries choose Pathmonk
Pathmonk’s AI-powered personalization adapts seamlessly to any business model,
delivering tailored customer journeys no matter your industry or audience.
Marketing agencies
Boost ROI for your clients


E-commerce
Turn browsers into buyers


SaaS
Drive product acquisition


Financial services
Build trust and boost customers


Manufacturing
Simplify buying processes


Professional services
Convert expertise into conversions


PRODUCT Set Up
How Pathmonk works
Quick and easy installation
Installing Pathmonk is effortless and requires no coding skills. Simply connect Pathmonk to your site through our built-in integrations like WordPress, Shopify, or Hubspot, and our AI will start working immediately.
In just minutes, it maps your customer journey and identifies opportunities for personalization—so you can get started without delays.

One-click activation
Pathmonk’s onboarding is fully automated. Just set your conversion goal, pick your AI speed mode, and let the platform do the rest. Need extra help? Our specialists provide full onboarding support to ensure everything is optimized for success.
Personalized experiences are created instantly, completely on-brand—no content creation needed. Ready to go live in just 5 minutes.

See results
Pathmonk starts optimizing your website as soon as it’s activated—no need to wait for data to build up. With minimal effort on your end, you’ll instantly improve conversions and gain valuable insights into how users interact with your site.
Use Pathmonk’s built-in A/B testing to measure the impact of personalized experiences on your website performance.
Optimization made simple, with maximum impact.

Best CRO Alternatives
Why Pathmonk is the smart choice
to boost your conversions
Fastest, easiest way to increase results

what our clients say

We've seen a 76% increase in lead conversions since using Pathmonk. Impressed with its ease of use, ability to deploy experiments fast without requiring technical resources. Solid investment for any marketing team.
success Stories
The fastest-growing companies trust Pathmonk


How Thrive Learning lifted +117 high-ticket leads


How Fusion ROI increased +100% contact form submissions


How Lucid Green increased +100% demos booked
FAQ
Help &
Support
At the most basic level, Pathmonk helps you get more leads and sales by showing the right message to the right person at the right time. Our engine watches what visitors do on your website, like how long they stay on certain pages or where they click, and then uses that information to show them content that’s most likely to get their attention.
For example, if someone seems interested but hasn’t taken action yet, Pathmonk might display a special offer or a reminder to book a demo, making it easier for them to move forward.
By giving visitors the right nudge at the right moment, Pathmonk helps turn more of them into leads, without you having to manually adjust anything. Our software figures out what each person wants and shows them exactly what will make them engage, which means more people filling out forms, scheduling demos, or signing up for your services.
Yes, Pathmonk’s personalization is done on a 1:1 basis, meaning each visitor receives a unique experience tailored specifically to their behavior and intent.
Instead of grouping visitors into broad segments, Pathmonk’s AI identifies individual patterns and preferences in real time, allowing it to deliver the most relevant content, offers, or recommendations to each person. This ensures that every visitor’s journey feels personalized and directly aligned with their interests, regardless of how diverse your overall audience may be.
No, Pathmonk is built to be lightweight and fast. It runs in the background without affecting your website’s load times or performance, ensuring that visitors have a seamless experience while still receiving personalized interactions