Introduction
Anything you log into can be optimized and automated. Our guest today, Head of Marketing at Krista, Scott King, helps us understand how Krista’s AI-led intelligent automation platform enables companies to automate complete business processes by elegantly orchestrating people, apps, and AI. Scott helps us understand the importance of automation and AI in empowering employees and customers and how that impacts your bottom line. Tapping into his expertise Scott gives the listeners tips on creating a converting buying journey that guides and educates prospects through a frictionless path to purchase.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
