How do you target and reach your audience when you can service any industry? The Head of Marketing at Klipboard, Martin O’Neill tells us how he does it. Klipboard is an all-in-one field service management software that helps your office streamline operations, supercharge your team and impress your customers. Being industry agnostic and serving a diverse audience creates a unique set of challenges. Martin dives into his efforts to rebrand, simplify messaging and optimize their content marketing strategy.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
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