Shifting from a Product-Focused Website to a Value-Based Website | Interview with Kalina Leopold from Lupl

Shifting from a Product-Focused Website to a Value-Based Website Interview with Kalina Leopold from Lupl

Nothing feels better than finding a software solution that helps you work better, faster, and more efficiently. Helping legal teams and law firms easily organize, track and collaborate with modern matter management is Lupl. Senior Manager, Customer Success & Growth, Kalina Leopold joins us to help us understand who they serve best and their efforts to grow the business. Kalina discusses her efforts to transition from a product-focused website to a value-based website.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey