Deciding On The Most Effective Conversions Goals That Serve Prospects | Interview with Michael Ashford from The Receptionist

Deciding On The Most Effective Conversions Goals That Serve Prospects Interview with Michael Ashford from The Receptionist

Ever walked into a building and had to sign in to get access? Helping you make a radically new first impression is The Receptionist; the most versatile, effective, and easy-to-use Visitor Management system. The Director of Marketing, Michael Ashford dives into their efforts to increase trust, improve customer experience, and optimize overall operations while maintaining the human touch. With the ability to serve many use cases we were eager to learn how Michael leverages their website. Michael and the team are working to drive interactions and value with more effective conversion goals that speed up their sales process.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey