Creating Valuable Content for Each Buying Journey Stage | Interview with Shiro Hatori from Concept3D

Creating Valuable Content for Each Buying Journey Stage Interview with Shiro Hatori from Concept3D

Introduction

We should all be on the hunt to improve and heighten our customer experiences. Helping you bring your world to life is Concept3D; whose software enables you to create powerful online experiences with interactive media, virtual reality, 3D modeling, and maps. Director of Demand Generation, Shiro Hatori dives into his efforts to create and capture demand. With the cookie apocalypse on the horizon and Shiro’s ambition to improve the buying journey, the team is focused on generating value and converting content. Content that caters to buyers in each stage of their journey providing them with a guided and independent buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey