Industry Spotlight: Growth Marketing in Cyber Security | Interview with May-May Ogoigbe from NPC DataGuard

Industry Spotlight Growth Marketing in Cyber Security Interview with May-May Ogoigbe from NPC DataGuard

Introduction

If your business is determined to work effectively, securely and without financial risk, data protection should be a part of your core. Helping to protect your businesses, data and clients is NPC DataGuard; an integrated security solution for mobile professionals who need to know their data is always safe and accessible. Marketing Manager, May-May Ogoigbe joins us to dive into her growth marketing efforts and what it takes to serve the cyber security industry. From brand advocates to thought leadership to consistent messaging May-May knows her buying personas.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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