Introduction
We all have a desire to feel protected and safe, it makes us happy and empowered. As open banking is a rapidly growing and new space, banks have the same desire for protection. Just like the ozone layer protects the earth, Ozone API shields account providers from the complexities of open banking and open finance. The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry. Mastering a content strategy is critical in their efforts to connect with and support buyers. So Katie and the team are working to rebrand, refocus their messaging, and recreate a buying experience that serves and guides, as they drive brand awareness.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
