Introduction
The Cannabis Production industry in Canada has grown by 83.0%. With a growing market and demand, dispensaries need help selling and managing their product. A product that is so versatile with varying personas and customer needs creates a different type of challenge. BudSense makes selling weed easy with its paper and digital Cannabis menu and marketing platform for retail cannabis store operators. The Marketing Lead, Robyn Ham gives us insights into marketing and growth in the cannabis dispensary industry. With regulations against paid media and advertising, Robyn and the team rely on organic search, keyword optimization, referral networks, and community-driven outreach. Listen in to learn more about the industry BudSense serves and what it means to be a marketer in this unique and evolving space.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
