Understanding Brand DNA and Communicating the ‘Why’ Effectively | Interview with Maria Malesevic from Techdinamics

Understanding Brand DNA and Communicating the ‘Why’ Effectively Interview with Maria Malesevic from Techdinamics

Introduction

“People don’t buy what you do; they buy why you do it and what you do simply proves what you believe.” The Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding brand DNA and communicating their messaging, who they are, and why they do what they do effectively. Techdinamics provide leading-edge technology for smarter fulfillment, helping companies automate their processes from order capture to final-mile shipping. As Techdinamics shifts from a startup, Maria looks to optimize the website, analyze data, and drive more brand awareness.

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