Introduction
In changing and unstable economic environments it’s essential that we find a way to take control of our finances to find security, stability, and support. Mintago is a financial well-being platform that helps businesses adapt and support their employees in these changing economic climates. Mintago is breaking the stigma around financial well-being. The Head of Marketing, Rachele Carraro helps us to better understand the work that they do while diving into some of their key growth marketing strategies. When Rachele joined the team she was eager to rebrand the website in order to convey a friendlier, more professional brand image which was key to driving conversions. In order to cater to different industries and company sizes Rachele and the team look to implement more case studies and truly put themselves in the shoes of the buyer.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
