How Forrest Technical Paintings grew sales requests +63% without touching the website

Forrest Technical Paintings specializes in high-performance industrial coatings, offering advanced formulations for manufacturers, contractors, and businesses that need durable, technical paint solutions.

Forrest Technical Paintings had a steady flow of traffic but a persistent problem: very few visitors were submitting sales requests. The website was outdated, difficult to update, and the marketing team had virtually no developer resources. Even small improvements could take weeks, sometimes months.

• Traffic that did not convert. Visitors were arriving, but too few were turning into sales requests
• An outdated, hard-to-change site. Updates were slow and a full redesign was not possible
• No developer resources. Manual CRO work was not an option for the marketing team

This left Director of Marketing and Product Strategy Kristen Speed stuck: she needed results, but a redesign was off the table and hands-on CRO was out of reach. To increase sales requests, she needed a way to improve the buying journey without touching the website at all.

Forrest Technical Paintings chose Pathmonk because it offered exactly what the team needed: no redesigns, no developer dependencies, and fully automated personalization. Pathmonk identified each visitor's intent stage and displayed personalized microexperiences that guided them toward the action that mattered most, submitting a sales request.

Awareness stage: an introduction that clarifies Forrest's expertise.

Consideration stage: credibility proof and product advantages.

Forrest Technical Paintings chose Pathmonk over more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, and ClickFunnels for a few reasons:

• One-month free pilot, making the decision risk-free until the results spoke for themselves
• Five-minute setup, with clean integration into existing CRM systems for easy data synchronization
• Cookieless technology, operating without tracking cookies to stay privacy-compliant and secure

Forrest ran Pathmonk on a 50/50 traffic split first, giving a clean read on impact. The personalized experience quickly proved itself, outperforming the control group across every stage of the buying journey.

The uplift in the first seven days was so dramatic, a 303% surge in sales requests, that the team increased exposure from a 50/50 split to 75% Pathmonk-enabled traffic. Pathmonk lifted every stage of the funnel:

• +63% conversion rate, rising from 1.49% to 2.43% over the six-month period
• +169 incremental sales requests directly attributable to Pathmonk
• +303% sales requests in the first week alone, a rapid early performance lift
• Improved funnel efficiency at every stage, with no changes to the website and no developer resources

Pathmonk helped the team convert the high-intent visitors they were already acquiring, turning outdated pages into high-performing touchpoints.

• You do not need a redesign to convert more. Personalized microexperiences lifted results without touching the site or spending developer time
• Prove impact with a clean split. Running 50/50 first gave Forrest a trustworthy read before scaling exposure to 75%
• Guide high-intent visitors to the next step. Meeting each stage of the journey with the right prompt turned existing traffic into sales requests