Uncovering the ROI of Your Marketing Campaigns: A Conversation with Ashley Levesque of Banzai

Introduction

If you’re grappling with the challenge of proving the ROI of your marketing campaigns, this episode is a must-listen. Ashley Levesque, VP of Marketing at Banzai, offers her expert insights on using data to drive better marketing decisions. Levesque emphasizes the importance of having a single source of truth for marketing data and the need for that data to provide actionable insights. She also discusses the crucial role of the website in the marketing journey and the importance of ongoing testing and optimization.