Insights on Data-Driven Marketing Strategies for Education from Viviane Jaeger of Strawbees

Introduction

In this episode, Mariah Salazar explores the innovative approaches to education with Viviane Jaeger, Head of Global Marketing at Strawbees. Viviane sheds light on the significance of STEAM learning and how Strawbees empowers teachers and students to bring creativity and problem-solving skills into the classroom. Gain insights into the challenges Strawbees encountered in reaching their target audience and the strategies they employed to overcome these obstacles. Viviane highlights the crucial role of data-driven marketing and segmentation in optimizing website performance, resulting in enhanced user engagement and improved learning outcomes.