Driving advocacy campaigns and influencing policy is no easy feat. But Capitol Canary is on a mission to revolutionize how policy is won. Capitol Canary provides advocacy and intelligence products for government affairs teams who want a winning edge in their policy battles. Senior VP of Marketing, Auseh Britt helps us understand the audience they serve and what it takes to support this unique market and their buying journey. Tackling both digital and offline channels, the team focuses its efforts on communities and relationships that provide value, educate and drive conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.