There’s no doubt that content creation is a critical element of marketing campaigns. From articles to ebooks to videos to social media; content can capture your audience’s attention and guide them along each stage of the buying journey. But that content can’t play its role if it isn’t seen. We were eager to chat with the Content Distribution and Outreach Manager at MASV, Anna Mroczkowski. Anna dives into the industry they serve best and the clear need for a solution like MASV. MASV’s file-sharing tools are built on the core principles of speed, simplicity, and safety. Creative professionals trust them to deliver large copyrighted files, and developers love to integrate MASV into their custom workflows. Anna gives us insight into her role and the importance of content distribution in serving the buying journey. Our online consumers go through various touch points within the buying journey stages and it’s critical that there is relevant content to support and guide them.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.