Introduction
Employees are shifting their values. They no longer solely place value on compensation but demand fulfillment, recognition, inclusion, and even fun. Helping businesses design a strong employee experience is Sorwe; a gamified Employee Experience App that HR teams and employees love. Nilanjay Ghura, Growth Marketing Manager, highlights that Sorwe is for every team. No matter the size, or industry, they simply want to help create happier, engaged teams for resilient companies. So when it comes to reaching this audience and growing the company Nilanjay prioritizes a value-based buying journey; focusing on helping rather than selling. Always improving and optimizing content while keeping CTAs simple and relevant, Sorwe has created a frictionless and value-based path to conversion.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
