CRO checker
Find out exactly how much revenue your site is losing
Most websites have the same
conversion killers. Unfixed.
Our audits consistently surface the same high-impact issues across hundreds of websites. Here are the critical findings that come up most often, and the ones costing the most revenue.
No trust signals above the fold
Zero testimonials, review counts, or trust badges are visible without scrolling. In most categories, trust is a purchase prerequisite, and you're making visitors work to find it.
Navigation built for the owner, not the buyer
Too many top-level categories with no intent-based entry points. First-time visitors don't know where to start, so most of them don't.
Cart abandonment with no recovery
No abandoned cart emails, exit-intent offers, or retargeting pixels. Industry benchmarks put abandonment at 72-78%. Without recovery, every one of those sessions is permanently lost.
Zero presence in AI search results
Across every AI search query we test, most brands aren't mentioned once. As buyers shift to conversational search, invisible brands lose discovery that never shows up in traditional SEO rankings.
These issues are found on the majority of websites we audit, across B2B, SaaS, and e-commerce. Most teams don't know the exact cost until it's quantified. The CRO Checker puts a number on it.
A 6-section audit across 67 criteria,
scored, benchmarked & personally reviewed
Each section gives you a scored category, a strategic implication, and a detailed checklist of what's passing and failing, so you know exactly what to fix and in what order.
Executive summary
Your overall CRO score out of 100, an estimated revenue impact, and your top 5 critical findings, each linked to the detailed fix in the report.
Critical findings
The 5 highest-impact issues found, each with a severity rating, full description, a "Fix on your own" path, and a "Fix with Pathmonk" option showing what can be automated.
Conversion & Growth
30-criteria deep dive into positioning, CTAs, trust signals, pricing psychology, checkout flow, upsells, B2B pathways, and lead capture, scored and benchmarked against your category average.
Analytics & Tracking
Tag detection (GA4, GTM, pixels, session recording, A/B tools), real traffic data (bounce rate, pages/visit, mobile split, source breakdown), and Core Web Vitals performance scores.
UX & Engagement
27-criteria review of your above-the-fold experience, homepage layout, and product/landing pages, with mobile usability flagged separately since mobile typically drives 70%+ of your traffic.
Discoverability: SEO + GEO
Technical SEO, on-page signals, domain authority, local presence, plus live Bing AI queries showing whether your brand appears in AI-generated search responses for your category.
Submit your URL. Get a full audit.
Done in 24 hours.
No tools to install, no account to create. Submit your URL and we run the audit and a real analyst reviews it before it hits your inbox.
Submit your URL & business email
That's all we need. No login, no integrations, no waiting list. We pull your site data: traffic metrics, tag detection, performance scores, and page-level signals, automatically.
We run a 67-criteria audit across 4 scored categories
Our engine evaluates Conversion & Growth, Analytics & Tracking, UX & Engagement, and Discoverability (SEO + GEO), comparing your scores against category benchmarks and surfacing your top critical findings.
A senior analyst reviews & delivers your 6-section report
Your report is personally reviewed before it's sent. You get a scored executive summary, the top 5 critical findings with specific fixes, 4 deep-dive category breakdowns, and a live GEO test showing if your brand appears in AI search results.
Not a generic checklist.
A report that looks like this.
Every report is specific to your website, scored against industry benchmarks, and reviewed by a senior CRO analyst before delivery.
Your CRO score out of 100
An overall score based on 67 criteria, broken into 4 category scores, each benchmarked against the average for your industry. Instantly shows where you stand and where the biggest gaps are.
Top 5 critical findings with specific fixes
The five highest-impact issues on your site, each with a severity badge, full explanation, a step-by-step "fix on your own" guide, and what Pathmonk can automate for you.
Real traffic & performance data
Your actual monthly visits, bounce rate, avg. session duration, mobile vs. desktop split, and Core Web Vitals (LCP, CLS, INP, TTFB), all pulled live and scored in context.
Live AI search visibility test
We run your category's top queries through Bing AI and show you exactly whether your brand appears in the responses, or which competitors are being cited instead. Most brands aren't mentioned once.
If you own your website's
conversion rate, this is for you
The CRO Checker is most valuable for the person accountable for turning website traffic into business outcomes, whether that's leads, demos, or revenue.
SaaS & B2B companies
Get a scored breakdown of your conversion funnel, UX gaps, and whether your messaging is converting the right buyers, with category benchmarks to show exactly where you're underperforming.
Digital marketing managers
See your site's real traffic data, bounce rate, and session behaviour pulled into the same report as your conversion audit, so you can connect performance gaps to root causes.
Teams running paid traffic
Every ad dollar works harder on a site that converts. The audit identifies the exact page-level friction reducing your paid campaign ROAS, before you spend another cent scaling.
Founders & growth teams
Get an estimated revenue impact alongside your findings, so you can prioritize which fixes to tackle first based on what moves the needle most for your business right now.
Get your CRO score, your critical findings,
and a revenue estimate, free
Submit your URL and receive a full 6-section CRO audit: your scored report, top 5 critical findings with fixes, live traffic data, Core Web Vitals, and a live AI search visibility test, all reviewed by a senior Pathmonk analyst before delivery.
Frequently Asked Questions about the CRO Checker
What is a CRO Checker?
A CRO Checker is a free tool that analyzes your website and identifies what is preventing visitors from converting into leads or customers.
Is the CRO Checker free?
Yes. The CRO Checker is completely free. No credit card is required.