When you think of healthcare it’s easy to think of surgery, medication, and procedures, but we forget about conservative care, aftercare, preventative care, or even natural care. Breakthrough partners with private practices to increase patient demand for natural, conservative care. The Head of Marketing, Tyson Wigfall helps us understand how Breakthrough helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their marketing through their 3 core products. In this typically less tech-savvy audience we were eager to learn how Tyson and the team think about growth and marketing in this industry. Content is critical in educating their audience, generating demand, and capturing leads. Through podcasts, webinars, and a mix of channels the team is successfully able to reach and build their own audience even with the cookieless future looming.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.