How Buyers Can Reclaim The Purchasing Process | Interview with Sam Senior from TestBox

How Buyers Can Reclaim the Purchasing Process Interview with Sam Senior from TestBox


With so much software to choose from the journey to purchase can be long for businesses often overwhelmed with making the right choice. Removing the pain of this process and helping buyers reclaim the purchasing process by testing and comparing multiple software solutions and choosing the best one for their team is TestBox. Co-founder and CEO, Sam Senior is on a mission to make this process fun and dives into who they serve best. As an early-stage company looking to drive growth Sam helps our listeners understand the value of developing relationships and partnerships with established businesses in the industry you serve.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey