How to Execute A/B Testing On Your B2B Website | Interview with Vytautas Klova from Cast

How to Execute AB Testing On Your B2B Website Interview with Vytautas Klova from Cast 1


For data storage, security, and recovery many leverages the power of the cloud. But, as with anything costs are always incurred and Cast AI is on a mission to help you cut your cloud costs. Cast AI’s automation platform cuts your cloud bill in half, prevents downtime, and ensures 10X the power of DevOps. Growth Team Lead, Vytautas Klova gives us more insight into who they serve best and their multi-channel marketing efforts. In his efforts to optimize their website and support a longer buying journey, Vytautas highlights the value of A/B testing and its critical role in improving the overall buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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