Relationships matter; whether in life or in business they offer fulfillment and growth. Admiral is a visitor relationship management company that helps publishers grow visitor relationships and revenue. As Pathmonk supports B2Bs with buying journey support and analysis so does Admiral for B2Cs. Michael Yeon, VP of Sales and Marketing deep-dives into the inception of Admiral, who they serve best, and what challenges they solve for their customers. Michael dives into their inbound marketing efforts and the critical role the website plays in capturing, highlighting value proposition, and converting leads.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?