Introduction
In the same way that Bitcoin and Ethereum decentralize finance, DeSo is decentralizing social media. With the goal of giving the power back to the creators and users of social media, we welcomed the Growth Marketing Lead at DeSo, Arash Ghaemi to learn more. Having spent the last year quietly building up their product, rebranding, and growing organically, the team is ready to drive more awareness and show the true potential of web3. Arash dives into the unique challenges of growth marketing in Web3 and gives us insight into this transition. How can they introduce web3 technology to a typical Web2 user who may not be comfortable with web3 yet? How do they showcase the authentic possibilities of web3 through a web2 website? Listen in to learn more from Arash and their journey to the big wide world of web3.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
