Mapping Your Content to Each Stage of the Buyer’s Journey | Interview with Josh Spilker from Range

Mapping Your Content to Each Stage of the Buyer’s Journey Interview with Josh Spilker from Range

Introduction

Communication is the foundation of the success of any team, but how can we manage it in our remote and hybrid worlds filled with different time zones and working routines? Range offers a range of solutions, wink, that equips remote and hybrid teams with better standups, meetings, and communication that inspires collaboration, and strengthens culture. The Director of Content, Josh Spilker provides us with insight into his content marketing efforts and the importance of mapping out content according to each stage in the buyer’s journey. Josh builds solution-aware content in the consideration and decision stages that serves the reader first.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey