We have a few seconds to capture the attention of a prospect. If we don’t impress in those few seconds we risk losing potential customers. Our guest today, the Head of Marketing at Simera, Gloria Gabriela de Rosa reminds us to learn what our customers want. We may convince ourselves that a particular lead magnet is what they need before even truly speaking to our consumers or understanding them. In fact, it’s what we think they want and need. Simera helps US-based companies build remote teams with great talent, beyond borders. As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals. By truly understanding the customers’ wants and needs, while standing out from the competition, Simera delivers an optimized user experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.