Helping people do good is extremely rewarding; creating a domino effect of social change and responsibility. Funraise is spearheading change by providing a collection of nonprofit fundraising tools making it enjoyable and effortless for organizations to create an impact around the world. The Director of Growth Marketing, David Schwab, dives deeper into their all-in-one digital fundraising platform while highlighting their growth efforts as a late-stage startup. With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content. Recognizing that their users are independent buyers, a resourceful, clear, and content-driven website is essential. David underlines their future goals of navigational optimization, and always putting the customer first.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.