Data is the cornerstone of any marketing strategy. It empowers and influences our decisions in our efforts to provide result-driven marketing campaigns. The Software Bureau Ltd helps to remove the barriers to software processing, sortation, and hygiene with their suite of data solutions. The Head of Sales and Marketing, Ben Warren gives us insight into who they serve best and how they reach their audience. When it comes to driving growth Ben is focused on educating their audience, guiding users to their website, and ensuring they experience their solutions with trials. Ben is eager to challenge the team when it comes to website optimization and looks to strike the balance between generating and supporting new leads.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?