Marketing and innovation are the most important aspects of any business says our next guest. Heydar Naghiyev is the Marketing Demand Generation Manager at eStoreMedia. eStoreMedia provides product manufacturers with a complete suite of SaaS solutions for navigating the fast-growing e-commerce channel. Working to expand and grow the business Heydar has shifted from lead generation to demand generation. Rather than chasing after prospects the team focus on quality content, an optimized and high-ranking website coupled with result-driven inbound efforts to enhance the user experience and draw prospects to them.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?