Website Conversion Score
Get a full CRO audit report for your website — free
Submit your URL and get an analyst-reviewed with revenue impact estimates and ranked critical findings.
No signup required to see your score. Full report sent by email.
View a sample report
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CRO Score
Conv. 38%
Analy. 55%
UX 33%
SEO 43%
Bounce Rate
74% ↑ high
Revenue at Risk
$4,200 ↓ lost
What You'll Receive
A deep-dive, human-reviewed CRO report of your website
This isn't an automated checklist. A senior CRO analyst personally reviews your website and produces a structured, six-section report covering every dimension that affects conversion performance.
Page 1 · Executive Summary
Overall score + revenue impact estimate
A composite 0–100 score benchmarked against your industry, with a concrete estimate of how much revenue the identified gaps are costing you annually.
Composite score across all 67 criteria
4 category sub-scores vs. industry benchmarks
Annual revenue impact estimate
Top 5 critical findings at a glance
Page 2 · Critical Findings
Your 5 highest-impact issues, with fix routes
The five issues that will move conversion the most, each with a severity rating, a full diagnosis, and two paths to fix it: automated (Pathmonk) or step-by-step DIY.
Severity badge: Critical, High, or Medium
Full diagnosis: why it's costing you
"Fix with Pathmonk" automated route
DIY manual fix steps + operational cost estimate
Page 3 · Conversion & Growth
30-criteria pass/fail conversion audit
Every element affecting revenue, from above-the-fold CTA to checkout friction, pricing psychology, B2B pathways, and abandonment recovery.
Value proposition & CTA clarity
Trust signal density & social proof
Checkout steps, guest checkout, payment breadth
B2B buyer path, lead capture, exit-intent
Product page content & photography quality
Page 4 · Analytics & Tracking
Tag audit + real traffic data + Core Web Vitals
Your full tracking setup, real traffic metrics (bounce rate, session duration, source mix vs. category averages), and technical PageSpeed scores.
10-point tag detection: GA4, GTM, pixels, heatmaps, A/B tools
Real monthly visits, bounce rate vs. benchmark
Mobile vs. desktop split & source breakdown
Core Web Vitals: LCP, CLS, INP, TTFB
Page 5 · UX & Engagement
27-point UX review across 3 pages
Structured review of your above-the-fold experience, homepage, and product/conversion page, on both desktop and mobile, with per-page pass/fail verdicts.
Above the fold: visual hierarchy, load perception, clutter
Homepage: consistency, contrast, mobile usability
Product page: image quality, layout, info hierarchy
Mobile-specific: tap targets, font size, layout breaks
Page 6 · Discoverability: SEO + GEO
Full SEO audit + live AI search visibility test
Technical SEO, on-page optimisation, off-page authority, plus 4 live Bing AI queries to test whether your brand appears in AI-generated search responses.
Technical: schema, canonicals, OG tags, sitemap, redirects
On-page: title tags, meta, H-structure, product copy
Domain authority, backlink profile, local citations
Live GEO test: 4 real queries run on Bing AI
The Scoring Model
4 scored categories. 67 criteria. One composite score.
Every dimension is evaluated independently against category benchmarks, weighted by its impact on conversion, and combined into a single 0–100 composite score.
Conversion & Growth
30 criteria
How effectively the site turns traffic into revenue, covering positioning clarity, trust signals, pricing psychology, checkout friction, purchase acceleration, and lead capture gaps.
Value propositionCTA above foldSocial proofGuest checkoutB2B pathwayExit-intent captureCart recoveryPayment breadth
Analytics & Tracking
10 tag checks + real data
Whether the site has the instrumentation to measure its own performance: tag setup, traffic quality signals, and technical page speed against Core Web Vitals thresholds.
GA4 & GTMMeta PixelSession recordingA/B testing toolBounce rateCore Web VitalsMobile split
UX & Engagement
27 criteria · 3 pages
Quality of the user experience across three key pages: visual hierarchy, readability, mobile usability, layout consistency, and friction in the browsing and purchase journey.
Visual hierarchyMobile tap targetsColour contrastNavigation labelsProduct imageryScroll-depth CTAsLayout consistency
Discoverability: SEO + GEO
33 criteria + live AI test
How easily the site is found via traditional search engines and AI-powered surfaces: technical SEO, on-page signals, off-page authority, local presence, and AI brand visibility.
Schema markupTitle tagsDomain authorityBacklink profileGBP listingLive GEO via Bing AIAI brand mentions
Conversion & Growth · 30 criteria
Every element that stands between your visitor and a conversion
We evaluate 30 criteria across your entire purchase journey — from first impression to final click — and flag every gap that's costing you revenue right now.
What the conversion audit covers:
Above-the-fold effectiveness
Value proposition clarity, CTA visibility, trust signal placement, and first-impression messaging.
Purchase journey friction
Checkout steps, guest checkout, payment options, cart abandonment recovery, and exit-intent capture.
B2B conversion pathways
Lead capture forms, demo requests, pricing transparency, and buyer-specific navigation paths.
Revenue impact estimate
Every failing criterion is weighted by traffic volume and category benchmarks to produce a concrete annual revenue gap estimate.
Analytics & Tracking · 10 tag checks + real data
You can't fix what you can't measure — we check if you can measure it
We detect your full tracking stack, pull real traffic metrics from public data sources, and benchmark your Core Web Vitals — so you know exactly what blind spots your analytics setup has.
What the analytics audit covers:
Tag detection across 10 tools
GA4, GTM, Meta Pixel, LinkedIn Insight, heatmap tools, session recording, A/B testing platforms, and more.
Real traffic data vs. benchmarks
Monthly visits, bounce rate, session duration, and traffic source mix — compared against your category average.
Core Web Vitals scored
LCP, CLS, INP, and TTFB measured against Google's thresholds, with a clear pass/fail verdict per metric.
Mobile vs. desktop split
Where your traffic actually comes from — and whether your site performs equally across both device types.
UX & Engagement · 27 criteria · 3 pages
A structured review of your site through your visitor's eyes
We walk through your above-the-fold experience, homepage, and product page — on desktop and mobile — and flag every friction point that causes visitors to disengage before converting.
What the UX audit covers:
Above-the-fold critique
Visual hierarchy, headline clarity, load perception, whitespace usage, and CTA contrast on first view.
Homepage consistency
Colour contrast, typography legibility, navigation clarity, and layout consistency across sections.
Product page review
Image quality, information hierarchy, social proof placement, and friction at the point of purchase.
Mobile-specific checks
Tap target sizes, font legibility, layout reflow, and whether the mobile experience matches the desktop intent.
GEO: Generative Engine Optimization
Is your brand showing up when AI answers your buyers' questions?
AI search is now how millions of buyers find solutions, and most brands are completely invisible in it. As part of your report, we run live queries across multiple AI engines using the most relevant terms for your business, and show you exactly whether your brand appears, who does instead, and what it would take to change that.
Your GEO report tells you:
Whether you appear at all
We run queries on ChatGPT, Perplexity, and Bing AI using terms your buyers actually search.
Who is appearing instead of you
You'll see exactly which competitors are being recommended in your place, and why.
What content changes would fix it
Specific, actionable recommendations to improve your AI search presence — no jargon.
How you compare to your category
Your GEO score is benchmarked against others in your industry vertical.
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This is a blind spot most marketing teams don't know they have
Traditional SEO rankings don't tell you whether you appear in AI-generated answers. A brand can rank on page one of Google and still be completely absent when an AI summarises the best options in your category. Your report closes that gap.
The process
From URL to analyst-reviewed report in 24 hours
Submit your URL and we handle everything. A senior CRO analyst personally reviews every report before it lands in your inbox — and a free walkthrough call is included.
1
Submit your URL
Your website URL and work email. No login, no code, no setup.
2
We audit 67 criteria
Conversion, analytics, UX, and SEO + AI search visibility — including live queries.
3
Senior analyst reviews
A senior CRO analyst personally reviews every finding and adds their own observations.
4
Inbox + walkthrough call
Report delivered within 24 hours. Free 20-minute analyst walkthrough included.
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Get Your Score
Find out exactly what your website is and isn't converting
6 sections. 67 criteria. 5 findings with fix routes. A live AI visibility test. And a senior analyst walkthrough. All free.
6-section report, 67 criteria
Senior analyst personally reviewed
Live AI search visibility test (GEO)
Free 20-min analyst walkthrough