Website Copy That Speaks Directly to Your Persona | Interview with Daniel Benin from Hired Hippo

Website Copy That Speaks Directly to Your Persona Interview with Daniel Benin from Hired Hippo

Introduction

Nothing feels more rewarding than finding a working environment that is about more than just a job. Hired Hippo matches top talent to careers they’ll love and companies to top talent that’s vetted and aligned to their roles. Hiring Advisor, Daniel Benin dives into the company’s effort to transform and streamline the hiring process for the employer and employee. Daniel offers insight into their acquisition channels and the importance of website copy and messaging in their buying journey. Working to always keep the website up to date the team is sure to speak directly to their key persona and ensure they are a key source of information and resources. 

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.

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