Managing and running a business is often successful and powered by an accumulation of software, people, and services. When you’re navigating growth and driving the success of a startup this can all become overwhelming. Place helps SaaS businesses using Salesforce orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future; you can do it all in one place. The Director of Product Marketing, Alex Siegler dives into his responsibilities and future goals for championing Place’s product marketing efforts. With a solution that serves different decision makers, Alex and the team have the challenge of ensuring buying journeys, messaging, and user experiences are tailored to each. Listen in to learn more about how they’re driving sales-directed outreach and a demand generation engine.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.