Introduction
Flosum is a complete enterprise continuous integration delivery and release management solution for Salesforce, your organization can be up and running in a matter of minutes. It was great to speak with Head of Growth Marketing, Jean Cameron, and hear how they have efficiently driven growth through the Salesforce marketplace. Jean gives us an insight into the Salesforce AppExchange while diving into how they enhance the online user experience. As all users land on the website Jean aims to ensure content and messaging are tailored to each buyer persona and ensure they educate not just sell. Have a listen to learn more about growth marketing in this industry, message testing, and website optimization.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
