3 Key Pillars of Demand Generation in a Hyper-Competitive Environment | Interview with Leonardo Pizarro from Lunio

Introduction

We’re reaching a point where it’s getting harder to tell between a bot and a human. So Lunio makes the internet a safer and more reliable place for everyone trying to grow their business by automatically getting rid of fake clicks, traffic, and leads on all ad platforms. Leonardo Pizarro, Head of Demand Generation dives into their SaaS platform that eliminates all fake touch points from your marketing funnel with the ultimate goal to drive marketing efficiency to ultimately reduce the typical 15% to 25% of a budget being wasted on fake traffic. Leo dives into their demand generation and growth efforts in a hyper-competitive environment. Leo is focusing on 3 key pillars; valuable content, free tools, and word of mouth. Listen in as Leo dives into the cookieless future, ungated content, and driving marketing efficiency.